FeatureOne of the main challenges an organisation faces is how to transform their operations to keep up with the pace of change, and the ever changing demands of customers. Organisations need to scale up securely and innovate quickly to compete. They need to increase productivity and efficiency and offer customers the type of digital services they expect.
VMware Partner Connect programme will deliver a flexible framework to support partners’ go to market
VMware’s solutions around multi cloud, apps modernisation, and distributed working are enabling organisations to digitally transform by bringing simplicity where there was complexity and giving organisations a clear path to reach their transformation goals.
VMware’s multi-cloud platform can provide for all an organisation’s applications, wherever they want them deployed. VMware’s cloud platform provides the trusted, secure foundation to enable innovation and control. This gives VMware an unmatched ability to empower organisations to accelerate their innovation to meet the new and immersive needs of customers and employees, and to seize the opportunities in front of them today and into the future with ease, speed, and control.
Organisations can successfully manage their distributed workforce with solutions including Workspace ONE
VMware’s key solutions are in six main categories: multi-cloud, app platform, cloud and edge infrastructure, anywhere workspace, security and networking.
VMware Cloud Foundation provides organisations with a future ready architecture for modern business and supports multi-cloud environments, supporting both traditional enterprise and modern apps, and providing a complete set of highly secure software-defined services.
With VMware’s Tanzu platform, organisations can build new cloud-native apps, modernise existing apps, and operate infrastructure that serves them across any cloud.
Organisations can successfully manage their distributed workforce with solutions including Workspace ONE, an intelligence-driven digital workspace platform that delivers and manages any app on any device.
In August, VMware announced the next evolution of VMware Partner Connect – the company’s singular, unified, global partner programme. Partner Connect’s new framework aligns to today’s cloud, services, and solutions-centric business models, and will help partners drive better business performance and profitability while transforming their businesses for tomorrow.
The evolved VMware Partner Connect programme will deliver a flexible framework to support partners’ go to market with VMware, accelerate partner growth, and reward partners for the totality of their achievements and capabilities. VMware is delivering several immediate benefits, with additional capabilities and enhancements to be made available in the future.
Key announcements at VMware Explore included cloud and edge infrastructure solutions featuring innovations to help organisations better run, scale, and secure the broadest range of enterprise workloads across private and public clouds and at the edge; and a multi-cloud management portfolio called VMware Aria, which provides a set of end-to-end solutions for managing the cost, performance, configuration, and delivery of infrastructure and cloud native applications.
Some of VMWare’s key regional projects include: Saudi Arabia’s Ministry of Health deployed multi-cloud solutions from VMware to digitally transform the country’s public healthcare sector; Solutions by stc became the first VMware Sovereign Cloud provider in Saudi Arabia; VMware signed an MoU with Aramco to support collaboration across cloud and end-user computing, cybersecurity, and digital transformation; Mobily Business announced the launch of its SD-WAN service, built on VMware solutions, for Mobily Business customers in the Kingdom of Saudi Arabia.
TOP EXECUTIVE
Ossama Eldeeb’s role involves working with his team to develop and execute the engagement strategy within VMware’s partner organisations across the South EMEA region – an area with 4,000 plus active partners. Eldeeb reports to the South EMEA Vice President.
Eldeeb has 25 years of direct and indirect sales experience, business development and management within three major IT companies: VMware, Microsoft, and Advanced Micro Devices. He took on his most recent role in August 2021 after developing VMware’s MENA partner ecosystem as Regional Channel and Commercial Sales Manager, Middle East and North Africa.
Eldeeb says his most memorable achievement has been to help build a team in the Middle East, Turkey and North Africa region that has made this region one of biggest markets for advanced partner certification. According to Eldeeb, this is because of the commitment of the VMware team and partners, who make a financial investment to offer this certification to employees.
One year into his current job and Eldeeb is clear that it is a dream role. He is passionate about bringing out the best in people and also enjoys his role as co-leader for the VMware Diversity, Equity and Inclusion, Power of Difference across METNA. He describes this role as being satisfying as it allows him to help develop the team and to see a growing number of talented women excel and bring their skills to the table.
Eldeeb considers himself fortunate to have worked for three organisations he admires. He points out that VMware, Microsoft, and AMD are all hugely successful companies that have adapted and innovated to thrive. If we want inspiration, we can look at Dubai, many of us call home.
Outside of work Eldeeb loves spending time with his family, especially quality time outdoors when the weather permits. He also likes to relax by doing outdoor pursuits like fishing and paddle boarding. He also enjoys keeping his mind sharp with lots of reading.
