EC Top 20: Leveraging the trio of store, manage, protect

Maya Zakhour, Director Channel Sales, Eastern Europe, META, Iberia and LATAM, NetApp.
Maya Zakhour, Director Channel Sales, Eastern Europe, META, Iberia and LATAM, NetApp.
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2 years ago

NetApp is a global, cloud-led, data-centric software company that empowers organisations to lead with data in the age of accelerated digital transformation. The company provides systems, software and cloud services that enable them to run their applications optimally from data centre to cloud, whether they are developing in the cloud, moving to the cloud, or creating their own cloudlike experiences on premises.

With solutions that perform across diverse environments, NetApp helps organisations build their own data fabric and securely deliver the right data, services, and applications to the right people—anytime, anywhere. NetApp partners with the world’s leading cloud providers – Amazon Web Services, Google Cloud and Microsoft Azure to deliver native solutions in their clouds.

To address data challenges, gain competitive edge, and thrive in the digital transformation era, NetApp data fabric solutions help enable our customer’s digital transformation journey in this complex, hybrid cloud world. From award-winning cloud backup solutions to synchronizing and securing data seamlessly between clouds and on-premises solutions, NetApp has focused on enabling our customer’s digital transformation journey.

NetApp continues to help customers succeed with a winning combination of technology and expertise–and racking up awards in the process. At NetApp, it’s all about using data as a differentiator, regardless of where it resides. This is all built on the trio of store, manage, and protect. With the data fabric, NetApp has a unique offering in the market with consistent data services integrated across their choice of on-prem, hybrid, and public cloud.

The NetApp Unified Partner Programme clearly differentiates partners in ways that are relevant to customer priorities and recognizes how partners contribute to the business, regardless of their sales motion. It is a flexible Partner Programme that encompasses all partner types, roles, selling motions and regional differences to develop an ecosystem of partners differentiated based on skills and rewarded based on contributions.

At NetApp it is all about using data as a differentiator, regardless of where it resides

At NetApp, people are specialists with an unwavering desire to innovate. NetApp co-innovates with partners and customers by listening carefully, anticipating tech trends, and creating relevant solutions. The company has a strong track record of innovation and is responsible for many industry firsts for example, unified storage, deduplication, and FC, NVMe, as well as industry-leading innovation.

As a cloud specialist, NetApp is for example collaborating with VMware to help thousands of customers solve their multi-cloud challenges by effectively managing their enterprise workloads in any environment. By delivering powerful new solutions that help companies optimise their virtual data centres, modernise their applications, and provide cost-efficient, enterprise-class data management services to VMware Cloud, NetApp are helping meet customers anywhere they are on their cloud journey.

Spot by NetApp is also a quickly expanding portfolio that helps businesses operate and optimise cloud infrastructure for applications in the public cloud. NetApp continues to invest in the Spot CloudOps portfolio, adding features such as intelligent traffic flow and extending stateful Elastigroup to Microsoft Azure, as well as developing Ocean Insights to provide insights into Kubernetes cluster efficiency, and identify performance and cost optimisations.

When it comes to data mobility, NetApp solutions play a huge role in the AI area. A data fabric powered by NetApp uses the data easier and faster, wherever and whenever it’s needed and closes the gap between different data locations. It also gives users increased flexibility in moving from one setting to another.

Moving from cloud to edge or from on premises to cloud, the data fabric accelerates your journey without bothering you about the details. This flexibility is especially crucial in building an environment with a federated learning setting that needs to take care of different enterprises or individuals, which probably use different environments to store their data.

TOP EXECUTIVE

In her current role, Maya manages NetApp’s regional Channel, Distribution and Alliances landscape and focuses on growing channel coverage across Eastern Europe, META, Iberia and LATAM. She not only works on building a strong partner ecosystem in the region but also leads the teams’ efforts in applying partner and pathways strategies. Additionally, Maya focuses on developing the company’s services business through partners as well as overseeing the commercial and velocity business.

Maya is an accomplished, result-driven sales professional with more than 20 years of channel and sales experience at leading international companies, including B2B high tech enterprises. Maya has served in several senior positions and supervised major organisational operations with some of the region’s top companies. Prior to joining NetApp in 2017, she was Channel Director for the Middle East at Fortinet, Strategic Alliance Manager at Dimension Data as well as Channel Development Manager and Partner Account Manager for UAE at Microsoft.

DREAM ROLE

An environment that encourages creativity and the freedom to communicate is two things I highly appreciate in a work environment. Maya prefers working in a group where the team encourage each other and there is a healthy exchange of ideas. My ideal workplace must also foster a culture of monitoring and grooming the next leaders. Maya also looks for growth, personal and professional.

OFFLINE

Maya enjoys spending time with her family when she is not busy travelling for work. Maya also has craving for adventure and enjoys travel to exotics places.

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