EC Top 20: Digital age networking, communication, cloud solutions

Sandrine Moustafa El khodry, Vice President Middle East and Africa, Alcatel-Lucent Enterprise.
Sandrine Moustafa El khodry, Vice President Middle East and Africa, Alcatel-Lucent Enterprise.
by
2 years ago

Alcatel-Lucent Enterprise provides communication, cloud and network solutions to businesses of all sizes, from small to large enterprises. The vendors solutions help connect people and allow them to communicate and collaborate in a secure and reliable way. The IT solution we offer is end-to-end secure and geared towards digital transformation. To make this transformation possible, communication and collaboration, connectivity and secure cloud solutions are the main pillars.

Technology that is here today is paving the way for the future. However, for digital transformation to succeed, and for the technology to be an enabler, businesses must first have a clear picture of what they are trying to achieve. Secondly, the right mindset is crucial, because if you are trying to create a revolution which might be too disruptive and therefore with no appetite from your teams, it won’t work.

Alcatel-Lucent Enterprise connects everything by delivering digital age networking, communications and cloud solutions tailored for its customers’ success, in the cloud, on premises or hybrid. As a primary provider of technology, we are part of a large ecosystem. Some of these technologies are fundamental, such as switches, access points and phones.

However, our hybrid solutions encompassing LAN, wireless LAN, security, unified communication, and collaboration enable the technology to be truly transformational. With our suite of solutions and equipment, Alcatel-Lucent Enterprise is playing a key role in this evolution and does this by working with an ecosystem of business partners who are on the frontline of the acceleration of digitalisation.

An organisation’s network infrastructure has a critical role to play in mitigating these risks

With 100 years of innovation, Alcatel-Lucent Enterprise has established itself as one of the world’s leading innovators in technology. In Alcatel-Lucent Enterprise, we have a focus on five main sectors, and we have designed end-to-end solutions for each of these sectors. Our end-to-end solutions use artificial intelligence to meet the specific needs of these industries – healthcare, government, education, transportation, and hospitality. The reasons why we stand out are innovation, flexibility, adaptability, and expertise.

We work primarily through an indirect sales model. Business partners are major players in our overall go-to-market. We have a strong and loyal ecosystem of partners since the last 20 years for many of them, so the majority has the full understanding of Alcatel-Lucent Enterprise Technologies and are all having a high-level certification on our products

The Enterprise Partner Programme drives expertise and recognition of business partners to ensure the highest level of quality to sell, deploy and support our solutions through a profitable model. The programme offers a flexible and scalable framework which allows business partners to meet their business goals now and in the future with a long-term mutually beneficial relationship

ALE has a strategy for new technologies that driving the network evolution. An organisation’s network infrastructure has a critical role to play in mitigating these risks while allowing businesses to take full advantage of increased mobility and connected devices. ALE has a strategy to address these challenges and opportunities.

The strategy is supported by three pillars – to deliver secure mobile and IoT networks – ALE is a technology leader in secure mobile and IoT-enabled networks, backed up with sophisticated analytics and management systems; deliver network business services that align with our customer’s business objectives and their investment strategies; and deliver a verticalized connected experience for our customers by providing value-added solutions and dedicated integration and capabilities designed for specific industry ecosystems in healthcare, education, transportation, government and hospitality.

ALE equipped one of the busiest airports with networking and communications solutions. Also equipped one of the well-known hospitals in the region with end-to-end healthcare solutions for improved efficiency and time management.

TOP EXECUTIVE

Sandrine joined Alcatel-Lucent Enterprise three years ago as VP of direct-touch sales across Europe and the South. In January 2020, Sandrine was appointed as VP for the MEA region. Sandrine has a master’s degree in enterprise strategy from FEDE Federation Européenne des Ecoles in Geneva, Switzerland, and is preparing a business Ph.D. at Geneva Business School, Switzerland. With extensive 27-year experience in the technology and telecom industries, Sandrine has held several senior executive roles including General Manager Vertical in British Telecom EMEA and APAC and as Regional Head, South Europe, Switzerland, and France in Eunetworks.

DREAM ROLE

My dream work environment is one where everyone has their fair chance to achieve their potential and scale their careers based on skills and knowledge not based on gender, religion, origins, colour. Everybody must feel that their contributions have a real impact and that their voice is heard and taken into consideration. A place where difference and diversity are respected and accepted and where everybody supports each other. On top of which, where the success of one person is the success of the team and the whole company in which we operate.

ROLE MODEL

My Father is my role model. He has passed away, but I still remember real life values he taught me all along – like how to respect other, that nothing in life should be taken for granted, that you need to have a target in life and to work hard to obtain it. He said that we are on earth to leave a positive impact. My father achieved a respectful place in the society and had a valuable impact in the medical field with some innovation that until today, after almost 8 years of his death, people still speak about and how much he impacted their lives. I am trying to follow the same path and I hope that he is proud of me today.

OFFLINE

I love traveling as it gives me a break from daily life and rejuvenates. It inspires me to see, taste, and try new things. While traveling, one can learn new things, get chances to meet and engage with different people and specially discovering new cultures which is enriching for me. Friends and loved ones can share meaningful experiences with each other. I love reading success stories and biographies. It gives insight into how successful people handled their crises and solved problems. Everyone can gain so much from reading other people’s stories and experiences and how to overcome difficult situations. They open our eyes to the world and help us make better decisions.

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