Feature
PFU EMEA is a specialist company within the Ricoh family, which is dedicated to information management solutions. The company offers advanced technology, intelligent software, and consultancy services. Whether it is document management solutions, bringing galleries online, or small format keyboards for coders, PFU is committed to enabling the world’s flow of knowledge.
The company which operates in Europe, the Middle East, and Africa, is responsible for the marketing and sales of Fujitsu document scanners. The European company was established in the United Kingdom in 1981 and has offices in Germany, Italy and Spain and Knowledge Suites in London, France and Dubai.
Information capture and business process optimisation are key enablers for digital transformation, which is at the heart of what PFU does. The company describes it as the way organisations can leverage digital technology within their everyday functions and processes. This includes the ability to capture information and the capability to utilise it to further business interests.
Information capture and business process optimisation are key enablers for digital transformation
PFU has over 50 years of experience, which means that it is well placed to help. It is the world’s leading scanner manufacturer with over 35% market share. Nearly all business applications are compatible with PFU products, and it is largely considered the scanner vendor of choice for more businesses than any other.
Ready to ensure a seamless experience, PFU has the largest global install base and people to support the customers. It has been conferred several independent industry awards including the Company of the Year title three times at the Document Manager Awards.
The company offers AIIM training courses through the PFU Imaging Rewards platform. Customers can redeem their PFU imaging reward points for AIIM+ training pro courses. AIIM is the world’s leading association dedicated to the information management industry, providing excellent courses and resources to help the experts.
With over 50 years of experience and over 35% market share, PFU is one of the leading scanner manufacturers in the world
During the year PFU launched the fi-8000 Series redefining the benchmark for professional scanning with Clear Image Capture Technology. Preventing line distortion and colour shift, it delivers industry-leading OCR accuracy, while enabling reduced power consumption and increasing the range of items that can be scanned.
The year saw PFU registering considerable business growth in the region with some significant project wins across MEA. On the revenue and profitability front, the company has shown a constant quarter-on-quarter increase. The company has also doubled its team and has an ongoing recruitment campaign to grow in Dubai. Significantly ahead of its business targets, PFU has also emerged as the leading scanner manufacturer in the region with a 32% market share in Q2 2022.
TOP EXECUTIVE
Adrian leads the MEA team and is the custodian of key client relationships and revenue streams with local partners. He reports to London-based GM Sales, Brian Fortune.
A 20-year veteran in the imaging capture industry, Adrian started his career at Ricoh. He joined PFU in 2006 as a European Channel Manager and went on to become the Country Manager in South Africa and later the Regional Head for Africa. Earlier in 2022, he took over as the company’s Regional Head of MEA, one of our most vibrant markets for PFU.
DREAM ROLE
Adrian wants to continue on his upward trajectory, leading the team to achieve a 35% market share, grow revenue and profitability, expand the team and continue offering best-in-class technology to the customers.
ROLE MODEL
Adrian looks up to Elon Musk for what he has achieved with Tesla; from a concept brand a decade ago to becoming the leading car manufacturer today, having competed against legacy automotive brands.
OFFLINE
Adrian plays to stay fit. He loves cycling, working out at the gym, running, and playing golf and rugby. He is passionate about continuous education and has pursued two master’s degrees over the past couple of years. When he is not working, Adrian loves to spend time with his wife and daughter.
