GEC NEWS WIREIndustry veteran to support growth in the Middle East market
Bashar Bashaireh has been appointed as the Vice President, Middle East at Unify. Bashaireh will be responsible for capitalizing on the growth potential in this region, and will report to Thomas Veit, Senior Vice President EMEAR.
Bashar Bashaireh joins Unify from Aruba Networks, where he was the Regional Director for Gulf and Pakistan. He is a true industry veteran with 22 years experience in the Middle East Market. His remarkable career includes appointment as Secretary General at Jordan’s Ministry of Information and Communications Technology (MoICT) where he was responsible for developing the Jordanian ICT sector; as well as sales leadership positions at Fortinet, 3Com Middle East, CyberGuard Corporation Middle East & North Africa and other leading System Integrators in the region.
“I am pleased to welcome Bashar to Unify and look forward to working with him as we work to expand our business in the Middle East,” said Thomas Veit, SVP EMEAR. “Bashar’s extensive experience and knowledge in the region will be key to helping Unify succeed in the region.”
“Unify presents an exciting opportunity to work with a global leader to expand their business in the Middle East,” said Bashaireh. “I look forward to working with partners and customers in the region to deliver Unify’s New Way to Work.”
