Spectrami Appoints Punit Bhatia As Executive Director – Sales & Operations

With increasing focus on growing market of Middle East & Africa (MEA), Spectrami brings specialist onboard

Spectrami appoints Punit Bhatia as its new Executive Director – Sales & Operations. MEA is one of the fastest growing economies boosting a strong demand for IT products & solution, and now with Punit in its new role, Spectrami will be able to further focus & penetrate deep into market.

Punit brings with him more than 21 years of experience in the IT sector majority of which is in the region, which will enable him to spearhead Spectrami’s expansion plans in the region. He will be responsible for formulating Strategy and leading the teams to execute the same to enable growth and to achieve Operational excellence. He plans to expand and enable the company’s eco-system by building stronger partnerships with existing partners, appointing new strategic and vertical focused partners and providing better and scalable support to potential new resellers & business across the region.

Anand Choudha, Managing Director, Spectrami, said, “Punit joins us with wealth of experience from Middle East marketplace. He brings with him a unique perspective to our business and has immediately become a valuable addition to our team. With, Punit onboard our team, we are even more committed towards MEA market ever before.”

Punit commented, “I am delighted to join Spectrami, their approach towards adding value to distribution has been well received & appreciated by vendors and resellers community alike. The vendor extension model of Spectrami is a unique model which empowers partners and enables them to execute enterprise class implementations with the best of the breed technology products and solutions.”

Punit is a MBA degree holder from Manchester Business School (MBS) apart from holding a graduate degree in Engineering from Pune University and a diploma in Management from London School of Economics.

Prior to joining Spectrami, Punit had played a pivotal role in the start-up and expansion of Perot Systems in Middle East. During his stint at Perot Systems, he held numerous key roles in area of Sales and Operations for varied verticals ranging from BFSI, Commercial and Government. While at Dell Services, he led Application Services & supported Dell-Secure-works business in M.E. During his last assignment at Rolta, he was instrumental in strategic planning, positioning of IT business of Rolta in the region while leading a team of seasoned sales personnel

“Appointment of Punit is in line with our strategy to further grow Spectrami as a process oriented professional organization to become a Distributor of Value for Customers & hence of Choice for Vendors, Resellers, & Employees,” concludes Anand.