Shadi Bakhour, B2B Business Unit Director for Canon Middle East.
6 years ago

At Gitex Technology Week 2018, Canon Middle East is showcasing its extensive range of innovative solutions and applications to help businesses unlock higher productivity in an evolving workplace. Within the stand’s three experience zones, Canon will highlight how technologies in printing, automation, and mobile and cloud can significantly enhance a customer’s route to digital success.

The shift in working practices, fueled by the advances in technology, presents opportunities for long-term cost saving and increased efficiency. A growing remote working culture prioritises tighter document security and new investments in cloud-integrated devices. Canon’s business value proposition helps customers transition to a more digital environment, fueling business-wide digital transformation, allowing them to access information quickly and securely, and prioritise the experience of customers, employees, suppliers, and partners.

Business transformation experience zones by Canon highlight solutions and applications to boost productivity and efficiency at the workplace. The zones will be complemented by interactive panel discussions hosted by Canon and featuring experts in the fields of blockchain infrastructure, paperless online services and solutions, and enterprise communications, among others.

Print zone

With more technology solutions in existence and to enable business transformation of the hybrid office, unnecessary printing will diminish as organisations move towards a paperless office in the future. Bringing this to life, Canon will demonstrate active management and continual optimisation of print infrastructure and related business processes through its Managed Print Services solution.

Automation zone

The digital transformation journey of an organisation includes streamlining key processes and seizing opportunities through automated efficiency, allowing for increased efficiency, productivity and innovation. Canon will showcase its role as a business enabler through the delivery of automated business processes as-a-service, including innovative applications for human resource processes, invoice processing, document digitisation, campaign management, customer communication, and others.

Mobile and Cloud zone

Remote working and the latest cloud technology gives businesses a competitive edge by improving workplace productivity. To address the challenges faced by increased digitisation at the workplace and changing expectations of different stakeholders, Canon will demonstrate the benefits available with mobility solutions and innovative cloud applications, designed to create a high-performance office environment.

“Rapid innovations in the Middle East and the increasing adoption of new technologies are challenging companies to manage their operations differently and drive business growth. As one of the leading technology events in the region, Gitex Technology Week presents the perfect platform to showcase Canon’s expertise in addressing the issues faced by organisations in this changing era,” said Shadi Bakhour, B2B Business Unit Director for Canon Middle East.

“Canon will be presenting, in three experience zones, the opportunities available to businesses through innovative solutions in the fields of print, automation, and mobile and cloud, which will help businesses discover new ways to improve the way they work.”

“By breaking down the business benefits of digital transformation into three sections, Canon aims to introduce visitors to the Office of the Future marked by efficiency, optimisation, and flexibility. These zones also provide visibility into the growing prioritisation of data and document security through the implementation of enhanced security features and document control. Driving efficiency in operational behavior, Canon looks forward to facilitating conversations around industry trends to help our customers better capitalise on these digital technologies and build better businesses,” added Bakhour.

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