GEC NEWS WIREEmirates NBD, has partnered with SAP, to become the first bank globally to implement SAP Financial Services Data Platform. It is powered by SAP in-memory data platform, SAP HANA and can now deliver customer intelligence across all Emirates NBD Group market segments, entities and countries. As the bank’s biggest flagship initiative in its ongoing AED 1 billion digital transformation, it aims to help continuously enhance Emirates NBD’s customer experience by increasingly leveraging data-driven intelligence.
The implementation of the SAP Financial Services Data Platform has initially focused on Emirates NBD’s Retail Banking and Wealth Management segment. It was completed in 10 months and marks the second phase of expansion for Emirates NBD’s Enterprise Data Platform. The Enterprise Data Platform, which leverages Hadoop Big Data technology, was initially launched in November 2018.
With the SAP Financial Services Data Platform now in place, the bank’s EDP provides a standardized, consistent representation of complex data from all Emirates NBD systems and applications. This data can be consumed by data-driven applications and other business intelligence tools.
Emirates NBD is working closely with SAP to further expand usage of the Enterprise Data Platform across other critical business functions including trade finance, assets, liabilities and human resources as examples, to ultimately advance its application of analytics and reporting.
Emirates NBD is a banking Group in the region. As of 30th June 2019, total assets were AED 537.8 Billion, equivalent to $146 Billion. The Group has a significant retail banking franchise in the UAE and is a key participant in the global digital banking industry, with over 90% of all financial transactions and requests conducted outside of its branches. The bank currently has 233 branches and 1,081 ATMs and SDMs in the UAE and overseas.
Commenting on the initiative, Abdulla Qassem, Group Chief Operating Officer, Emirates NBD, said: “Being increasingly effective and efficient in both harvesting and leveraging our growing critical data is core to Emirates NBD’s digital transformation. We are proud to be the first bank in the world to successfully go live with SAP Financial Services Data Platform, after initially launching our Enterprise Data Platform in November 2018. Harnessing the power of Hadoop and SAP HANA has brought significantly increased capability to our Enterprise Data Platform which is ultimately aligned with Emirates NBD’s vision to drive data-driven decision making holistically across the bank.”
Zakaria Haltout, Managing Director, SAP UAE, commented: “We are pleased to partner with Emirates NBD as it continues expanding its Enterprise Data Platform capabilities. As the first global bank to leverage SAP Financial Services Data Platform, this is a milestone for both of our organisations. Emirates NBD’s Enterprise Data Platform handles massive volumes of diverse data, and can now derive real-time insights to improve the customer experience, drive growth, optimise risk controls and business outcomes, and automate business processes.”
Key takeaways
- Emirates NBD is working with SAP to expand usage of the Enterprise Data Platform across other business functions.
- Implementation of SAP Financial Services Data Platform was completed in 10 months and marks second phase of expansion.
- Enterprise Data Platform, which leverages Hadoop Big Data technology, was initially launched in November 2018.
