GEC NEWS WIREVMware is returning to Gitex Technology Week with its biggest ever booth, from which it will showcase its latest advances in cloud infrastructure, intrinsic security and digital workspace technology. Aligning with Gitex’s theme of Synergising the Mind and Technology Economy, VMware will assist regional customers in establishing a successful digital business built upon a robust digital foundation. As part of its efforts, the company aims to address the pressing challenges faced by organisations dealing with disruptive technologies that are emerging faster than many can contend with.
Tackling the issue of complex technology environments that are both difficult to maintain and secure, VMware is aiding customers in unlocking the full potential of today’s technologies, whether it be public cloud services, maximisation of data centre resources and integration to the public cloud, or the utilisation of mobile and smart devices.
From its stand, VMware will exhibit its latest innovations in the cloud and explore the opportunities presented by the evolution of 5G. The company will showcase its latest software solutions in computing, cloud, networking, security, and digital workspace and will host several demonstrations throughout the event. The company will offer demonstrations of its integrated digital workspace platform, Workspace One – which is one of the many products VMware offers as part of its end-user computing solutions – as well as its vSAN Assessment module.
Ahmed Auda, Managing Director, Middle East, Turkey and North Africa, VMware, said: “The advent of technology-driven innovation is disrupting every market and industry, which creates new opportunities but also brings new challenges. For the last decade, VMware has been a driving force in the successful digital transformation of many public sector and private organisations across a range of industries in the Middle East. Our focus now is to help our customers to unlock the full potential of their digital foundation, capitalising on their operational improvements, while remaining secure in the face of new threats. Gitex gives us the opportunity to not only showcase our solutions but to also show customers first-hand how they can transform their organisation into a digital force to be reckoned with.”
