The Media Savvy ‘Sage’

Sage ME credits UAE Success to E-Marketing, Social Media

At the 2015 Sage Summit, it was estimated that the company had garnered close to 198 million impressions on digital media platforms such as LinkedIn, Twitter, Facebook and the company’s custom website, with over 298 million impressions from 69,472 Twitter mentions by 12,539 users, resulting in an 80% increase in YOY mentions and a 1419% increase in YOY impressions this year alone.

Such burgeoning statistics are definitely a nod in the right direction for Sage ME’s marketing team, and sheds light on the crucial role the Marketing Manager plays in garnering continuous social media interest from its followers in the GCC.

Sage Middle East can vouch for the power of an effective social media strategy as a boost in business and productivity. “As of today, there are more people on Facebook than the entire population of China,” remarked Ankush Mehra, Marketing Manager for Sage ME.

The power of E-marketing and Sage’s effective social media campaigns empower its marketing managers to provide improved intelligence to their teams regarding lead generation activities and the accuracy of marketing campaigns’ ROI. Sage CRM is utilized to track all marketing initiatives and responses, from inquiry stage through to lead follow-ups and lead conversions. Sage uses a combination of online and offline marketing to reach out to GCC consumers, their Automated Response Tracking system assist them in tracking, measuring and reviewing their marketing initiatives to ensure that both their digital and non-digital marketing spend is better qualified in terms of ROI. “In terms of marketing strategies, people want interactions with suppliers to be simple. New modern technological advances are being built every day. We are investing time and effort in e-marketing; that’s the future, and that’s how we will continue to position ourselves as thought-leaders in a digital age.”