GEC NEWS WIRELaunches new program for Cisco resellers in the Middle East
Aptec has successfully launched its flagship “flyHigher” program for Cisco resellers in the Middle East.
The program reiterates Aptec’s commitment to invest in the Cisco business by assisting partners on their journey to sales acceleration. The flyHigher website serves as a central hub for SMB channel partners to get all the information related to all things Cisco.
“flyHigher is designed around the steps of the sales cycle as a central landing page for Cisco resellers. The program is aimed at developing and accelerating the resellers’ business profitably over time in close collaboration with Ingram Micro and Cisco,” said Martin Meitza, Senior Business Unit Manager at Aptec – an Ingram Micro company.
Cisco has been instrumental in driving this program along with Ingram Micro. “flyHigher is a global program of Ingram Micro that demonstrates the significant value they offer and taking Cisco partners on a journey of growth by providing enablement, marketing and professional services.” said Asif Paracha, Senior Business Development Manager, Emerging Markets at Cisco.
Aptec is planning on taking the program to other countries in the META region, such as Saudi Arabia and Turkey, in next few months.
