GEC NEWS WIRENew SME-focused Channel Team, and Products Designed for the SME
Aruba Networks is expanding its EMEA Aruba PartnerEdge Programme to better address the needs of small to mid-sized enterprises (SME) and the channel partners that serve them. The focused SME competence centre in Cork, Irelands will focus on supporting partners to sell the Aruba Networks cloud-based central solution and Instant Access points which are easy to install and maintain and are an excellent fit for small to mid-sized enterprises.
Osama AlHaj-Eisa, Channel Director, Middle East & Turkey at Aruba Networks says hundreds of partners are enjoying excellent growth with the Aruba SME portfolio and the demand for covering the market is increasing. Moreover, Aruba is adding a dedicated SME website, online training, promotions and sales enablement support for the SME market to ensure that new partners can quickly ramp and develop solutions expertise. A devoted SME channel team, based in Aruba’s Cork, Ireland office as well as in the Middle East, will focus on the SME channel particularly in the areas of partner recruitment, enablement and demand generation.
