In line with its expansion plans, PCCI Group appointed Juan Bezón as its Chief Commercial Officer. Bezón has been entrusted with overseeing the company’s operations in the UAE, Saudi Arabia, Qatar, Bahrain, Kuwait and Oman markets as well as strengthening PCCI Group’s position of providing full multi-channel customer experience services, which will enable customers to not only enhance their total customer life cycle, but also assist them in becoming market leaders in an efficient and profitable manner.
Before joining PCCI Group, Bezón worked as the Marketing Vice President for Sapphire, a subsidiary of Saudi Telecom Company, he also worked with the Telefonica Group for 15 years. Prior to working with the Telefonica Group, Bezón worked for IBM for 10 years.
“We are delighted to welcome Juan to PCCI Group. His proven experience in transformational customer engagement and digital transformation projects in Europe, Latin America and Middle East, are key components of the new values and services that PCCI is building and sharing with their clients.” said Nidal Kamouni, CEO, PCCI Group.
“One of my key objectives is to expand on the strong customer base in the Middle East, which the company has witnessed in the last quarter. The Group’s focus will be on providing a unique multi-channel customer experience, leveraged on proven outsourced delivery capabilities, to customers in the UAE and across the Middle East, Europe and Africa,” said Juan Bezón, Chief Commercial Officer, PCCI Group.