Calls for focus on data preservation, backup and cloud storage
Acronis revealed the results of a survey conducted among 350+ consumers, showing how they value and protect the information located on their devices .In time for World Backup Day, the survey findings reveal that consumers are putting little effort into ensuring their data is safe. Less than half of the respondents do not save their data on an external device or in the cloud.
“The majority of consumers do not realize the importance of backing up their digital memories, including everything from precious photos to financial information, until a catastrophe occurs,” said Serguei Beloussov, CEO, Acronis. “What consumers should understand is that there are easy and inexpensive ways to safeguard the digital data that they’re most afraid of losing.”
World Backup Day serves to educate and motivate the public on the importance of taking action to protect their most precious information stored digitally. As the survey indicates, consumers place high value on their personal data, but aren’t yet taking the proper steps to ensure that their information is secure.
