GEC NEWS WIREParticipation of ADAM in the SAGE ME boot camp was crucial owing to the close integration of SAP in ADAM’s overall business process
ADAM Global had actively participated in the SAGE ME CRM Boot Camp which was held on April 28th at the Dubai Shangri-La Hotel. The boot camp provided valuable information regarding strategies and development across commercial, product and technical CRM.
“Our participation in this event was essential because we cannot operate without SAGE CRM,” said Muhammad Naveed, CIO of ADAM Global. “It is integrated into each and every process of our organization, and we plan to implement the system in two more offices in the near future,”
For ADAM Global, who provides system induction training to its sales staff prior to joining the team, SAGE’s CRM has resulted in a 70% sales increase since its induction. Nominating the sales pipeline and forecasting tools to be among SAGE CRM’s best features, Naveed praised the system’s ability to give real-time information on individual and team performance, adding that healthy competition among his team is a critical element for achieving their sales targets.
Reggie Fernandes, Regional Director for Sage Middle East, noting, “Our CRM gathers all your valuable data in one place, so as to streamline business operations and allow for staff to spend more time working with each customer.”
