GEC NEWS WIREMiddle Eastern Fragrance Manufacturer and Retailer Improved its Product Design Processes
Autodesk announced that Ajmal Perfumes is using Autodesk Digital Prototyping software for competitive advantage. By adopting a 3D design workflow, Ajmal Perfumes has shortened it’s time to market, increased its manufacturing capacity, and is able to deliver more complex product design.
Ajmal Perfumes is a fragrance manufacturer and retailer headquartered in Dubai’s Hamarain Centre. Ajmal Perfumes invests heavily in research and development, viewing this investment as key to maintaining its leadership position in the industry. Ajmal Perfumes performed a need analysis before it started looking for a solution.
“Autodesk solutions have provided us with substantial time savings over our previous implementations. The new arrangement is 50 percent faster and allows us to move on to new projects a lot quicker,” says Abdulla. “Most importantly, we are now able to visualize designs in 3D, which allows us to eliminate any flaws that appear and deliver a design that is more or less in its final production form. Both Inventor and 3ds Max Design software have been extremely beneficial for us. Autodesk technology lets us visualize a design before we actually make it. This allows us to make changes, without having to invest anything more than time. I think that is invaluable.”
The design team can now deliver new design presentations quickly. The software allows Ajmal Perfumes to present multiple options easily and quickly, as well as make changes and final production design faster to implement and present.?Autodesk software also allows the Ajmal design team to create more complicated designs.
“We plan to continue using Autodesk software,” Abdulla explains. “In fact, we hope that the future sees a greater integration of design software and production facilities. We believe that general improvements in software and the introduction of additional tools will help make the creation process even easier.”
