GEC NEWS WIREMusafir.com signed a new regional GCC agreement with Amadeus to further enhance its e-commerce offering. The agreement will see Amadeus provide the company with its industry-leading business intelligence technologies and access to global travel content through the Amadeus system, for the benefit of Musafir.com’s customers across the GCC region.
The company’s website will be powered with Amadeus’ latest advanced solutions such as Master Pricer, Business Intelligence, Fare Optimiser and Productivity Tracker to make the booking experience more efficient and convenient.
The announcement marks the latest milestone in Musafir.com’s regional growth journey, following the recent launch of its online websites across the region and previous collaboration agreements with global partners including VISA, Singapore Tourism Board, Jordan Tourism Board and leading banks in the region.
“As the UAE’s first home grown, premium-experience travel website, we are well positioned to lead the online travel sector in the Emirates and beyond,” said Sheikh Mohammed bin Abdullah Al Thani, Chairman of the Department of Statistics and Community Development and Co-founder of Musafir.com.
“In addition to delivering our products, we also bring in our expertise through consulting to optimize the online travel purchasing experience for our partners. We are excited to expand our agreement with Musafir.com and to continue working together to power pioneering travel experiences” said Antoine Medawar, Vice President, Amadeus MENA.
