GEC NEWS WIREIn an exclusive press conference held at the Burj Al Arab Hotel, Aruba’s leadership team outlined their growth strategy and predictions for the 2017 enterprise mobility market.
Interwoven with interactive round-ups, Aruba showcased how their visions and portfolio would be ‘Customer Centric’ and how the communication wave of Mobile, IoT, and Cloud will redefine the ways in enterprises will think mobility. Aruba is all set to bet on #GenMobile to drive their way into the 2017 market.
Ammar Enaya, Regional Director, Middle East and Turkey, Aruba, a Hewlett Packard Enterprise Company said, “The technology needs of the #GenMobile audience is clearly different from the past: we are no longer limited by the static connectivity setup in the 90s between a desktop PC, an IT server room and a set of printers. Technologies that we are accustomed to in our social lives are making their way into the enterprise. And there is no better time than this for IT networking teams to think different. In 2017 and beyond, enterprises will recognize the need to move beyond basic network management to a more predictive model. Visibility will become the hot topic in network management, with IT realizing that you can’t manage what you can’t see.
Osama AlHaj-Issa, Regional Channel Director, Middle East and Turkey at Aruba, a Hewlett Packard Enterprise company
Predicting the channel growth trends and behavior for 2017, Osama AlHaj-Issa, Regional Channel Director, Middle East and Turkey at Aruba, a Hewlett Packard Enterprise company said, “Channel Partners must be optimistic about the future, despite political uncertainty in some countries in the Middle East. The Middle East in particular has a higher percentage of youth and so mobility is a necessity for the new workforce and the young society that it represents. Mobility is a big trend that is sweeping the Middle East and despite political uncertainty in some countries, the demand for mobility will only increase.. Regardless of political uncertainty in the past couple years in some countries in the Middle East, because of Aruba’s technological prowess and the surge in mobility demands, we have been growing at very healthy 30%+ which attracts channel partners to work with us. Channel partners need to align with vendors that have high business growth potential, provide healthy margins and have cutting edge technology if they are to remain optimistic in 2017 and beyond.”
