Avaya’s executive leadership teams emphasized the importance of maintaining a ‘customer first’ attitude throughout their customers’ digital transformation journeys
Avaya recently held its Avaya Partner Forum (APF) in Dubai. The event was aimed at enabling Avaya’s channel partners to collaborate, engage, and leverage their collective market knowledge and expertise. Avaya also shared its strategic vision for 2016 during the event.
The APF event provided a collaborative platform for Avaya’s channel partners, which was particularly useful for the company after the consolidation of its Europe and Asia-Pacific, Middle East, and Africa (AMEA) regions.
Speaking at the event, Avaya’s executive leadership teams encouraged their channel partners to focus on business outcomes rather than on product functions, features, and price when building a value case for their customers. They emphasized the importance of maintaining a ‘customer first’ attitude throughout their customers’ digital transformation journeys.
Avaya also emphasized its Engagement Development Platform that allows business analysts, IT architects, and service providers to customize and build applications. Alongside its emphasis on this platform, Avaya discussed workflows with easy-to-use development tools and reusable snap-in architecture and automation features that can add enhanced communication capabilities such as real-time speech, work assignment, and context store.
