Axis Communications will be exhibiting at Intersec Dubai 2025 where the company will showcase product innovations, demonstrate key product offerings, participate in thought leadership events, and engage with stakeholders from across the safety and security industries.
The 26th edition of the premier event will take place from 14 to 16 January 2025 at the Dubai World Trade Centre. “The security landscape is constantly evolving and nowhere is that more apparent with the adoption of intelligent technologies. Backed by our reputation for, quality, reliability, and innovation, we’re ready to explore what’s possible and show business, industry, and government leaders the power and impact of Axis,” said Ettiene Van Der Watt, Regional Director for Middle East, Central Asia, and Africa at Axis Communications.
A major feature of the Axis exhibition stand will be a showcase of Axis’s vision of an AI-enabled future where artificial intelligence transforms traditional processes and plays a role in how people live, and businesses operate. Some key features include AI-enhanced cameras that can detect and respond to specific events, how enabled cameras and sensors can improve business processes through quality control and predictive maintenance, cybersecurity through advanced threat detection and mitigation, and data analytics. Stand visitors will also have the opportunity to enjoy hands-on demonstrations and learn more about the use of AI-powered applications with Axis solutions.
Axis’s presence at Intersec Dubai 2025 follows the company’s recent announcement of the 9th generation of its purpose-built system-on-chip (SoC), ARTPEC-9. Refining and adding to the capabilities of previous generations of Axis’s in-house SoC, ARTPEC-9 boasts incredibly low bitrate, quality imaging, strengthened cybersecurity, and next-generation AI-powered analytics. ARTPEC-9 also supports the AV1 video encoding standard, ensuring extended client compatibility. Combined with Axis Zipstream technology that lowers network bandwidth and storage requirements while preserving forensic details, AV1 offers efficiency and reliability for both on-premises and cloud-based video management. At Intersec Dubai, Axis will exhibit selected network video products featuring ARTPEC-9 SoC.
Other innovation showcases that visitors can expect to see include:
- Video Technology: Thanks to the latest breakthroughs in video technology, Axis solutions offer unparalleled image quality and usability while unlocking new insights for a variety of use cases. Come see our latest 41 MP, 8K camera utilizing electronic image stabilization for long-distance City surveillance or Sport Stadium surveillance.
- Axis Cloud Connect: A secure platform that enables users to manage their video surveillance systems from remote locations i.e. device lifecycle management. It is an open, hybrid cloud platform that enables managed services to increase efficiency and ensure scalable, future-proof solutions.
- Body-Worn Solutions: Useful for documenting events and gathering valuable evidence, Axis body-work solutions offer system operators an effective and reliable way to deter bad behaviour and influence the actions of both the wearers and those captured on camera.
- Radar: By not relying on visibility, radar keeps false alarms to a minimum while capturing crucial information that traditional visual cameras cannot. You will also see Radar / Video fusion products that combine these two technologies into one to improve overall performance by leveraging the best of both.
The Axis stand will also explore trending topics in more depth and showcase specialised solutions, to highlight a few:
- Critical Infrastructure: By combining multiple technologies including visual and thermal cameras, radar, access control, audio equipment, and analytics, Axis solutions help businesses confront the three main threats to the continuity of critical operations: Intrusion, interruption, and injury.
- Network Audio: Audio is a powerful tool with which to protect people and property. Leveraging the power of IP, Axis network audio solutions can be used to deter intruders, deliver instructions in the event of an emergency, and make general announcements.
- TCO: Utilising a total cost of ownership (TCO) approach, users can capture all costs associated with the security camera system over its complete lifecycle.
- Cybersecurity: Featuring built-in cybersecurity features designed to decrease the risk of compromise and enable secure behaviour, Axis solutions are built to confront the cybersecurity risks of today and ensure people and businesses are protected from digital threat actors.
- Sustainability: An important component of any business, Axis strives to make sustainability a cornerstone of its product offering and overall business operations.
