GEC NEWS WIREEnterprises in the Region Not Prepared for Digital Future, reports latest Information Generation study
While the world goes abuzz with the need for digital transformation, recent revelations from EMC’s study “The Information Generation: Transforming The Future” have shown that though there seems to be a consensus on the fact that valuable insights from information are making organizations rethink how they do business, yet 40% of respondents admit not knowing how to get value from their data. Mohammed Amin, Senior Vice President for Turkey, Eastern Europe, Africa and Middle East at EMC Corporation says, “The results of the Information Generation Study are clear evidence of the significant impact that combined forces of cloud, social, mobile and big data have created for businesses everywhere. Even in the region, the emergence of ‘digital citizens’ necessitates the need for enterprises to revisit their strategies and redefine themselves to meet this massive shift in expectations, adapt and succeed in the future.”
The majority of respondents in the UAE and Saudi Arabia (99%) report that recent technological advances have impacted the way that their organization does business. 62% agree that the rapid adoption of mobile, social, cloud and big data technologies is changing customer behaviour and creating a new digital world, whereby organizations must adapt in order to stay competitive.
Business leaders have identified five “make-or-break” business attributes, all of which have information at their core. While business leaders in the UAE and Saudi Arabia agree that transparency, agility, real-time operations, personalized experience etc. are high priority, they admitted that very few have thoroughly embodied them.
While 63% of respondents agree that having access to relevant information and insights would improve decision making, challenges remain. 33% admit they are drowning in information overload. 31% of respondents state that the abundance of information helps them learn what they need to do, but leaves them unable to turn the ‘learning’ into actionable results
According to the study, 68% of respondents believe that over the next five years digital technologies will have a direct impact on the way they do business with their customers and 36% believe that a forward thinking technology strategy must be customer focused.
