The evolution of BlackBerry´s Enterprise Partner Program for solutions providers will provide partners with best practices that enhance their skills to offer and support BlackBerry’s cross platform security and productivity solutions. The enhancements to the program are aimed to increase the value of BlackBerry partners, stimulate growth and drive profit, especially for partners that invest in their relationship with the company.
According to analyst firm Canalys, channel partners currently see themselves in a state of transformation, with security, mobility and managed services as some of the drivers for increased profitability. By enhancing the partner program on several levels, BlackBerry will help partners build new capabilities around the multi-OS EMM platform from BlackBerry.
Richard McLeod, Vice President Global Channels at BlackBerry said, “BlackBerry aims to help partners growing their business by empowering them to increase their value and improve competitive differentiation through building and developing intellectual property and personalized value-added services around our comprehensive multi-OS EMM platform.”
The BlackBerry Enterprise Partner Program for solution providers is split into three distinct tiers (Authorized, Gold and Platinum) that reflect the evolution happening within today’s mobile environment. Each tier provides different benefits based on a partner’s level of commitment. The more committed partners are, the more access to specialization, competencies and tools are being made available from BlackBerry. This gives partners the right competitive advantage in the market.
