GEC NEWS WIREAppointed as Senior Vice President, Worldwide Channels and Strategic Account Programs
Riverbed Technology announced that Keith Hoskison has been appointed Senior Vice President, Worldwide Channels and Strategic Account Programs, reporting to David Peranich, President, Worldwide Field Operations. In a company that realizes the vast majority of its revenue through a channel sales model, this key position will be responsible for Riverbed’s global partner strategy, execution, and strategic sales programs.
Hoskison brings to Riverbed over 25 years of executive sales and marketing experience in the IT management, networking, application delivery, virtualization, cloud, storage, unified communications and mobility markets. During his career at such companies as BMC Software, Aruba Networks and Cisco Systems, he has specialized in architecting and executing strategic relationship management programs targeting global accounts, channel partners, and strategic alliances. This experience will be critical as Riverbed moves forward on its new and expansive product and market strategy designed for growth.
David Peranich, President of Worldwide Field Operations, Riverbed, said, “Keith’s experience will be instrumental as we move from tactical selling to consultative relationship building with CXOs to sell our complete platform for location-independent computing. He will also be responsible for driving new channel initiatives and programs, and expanding our relationships with service providers, system integrators and VARs as they embrace and extend our platform.”
“I couldn’t be more excited to join at this strategic inflection point in Riverbed’s history,” said Hoskison. “Riverbed has transformed from a single-product company to a platform company, and with its expanded product set is well-positioned to address a market more than 10 times the size of its original market. The Riverbed Application Performance Platform solves fundamental computing challenges that affect millions of people. This is an amazing opportunity for growth – for me personally as well as for the company.”
