GEC NEWS WIRETargets Aggressive Growth in Middle East and Strategic Focus on Ethernet Fabrics, SDN and NFV
Following the recent appointment of Yarob Sakhnini as regional director for the Middle East, Mediterranean and Africa (MEMA) region earlier this year, Brocade has announced a number of key regional senior executive appointments designed to drive growth in the Middle East market and consolidate its leadership position in Ethernet Fabrics, Software-Defined Networking (SDN) and Network Functions Virtualization (NFV) technologies.
The appointments include:
Fayez Eweidat has been named regional sales manager, MENA. He has more than 13 years of IT industry experience in senior sales management positions in companies including Apple, Cisco, Foundry Networks (acquired by Brocade) and Emirates Computers. He has been tasked with expanding Brocade’s footprint in the region, especially in emerging technology areas such as data centre Ethernet fabrics, Software-defined Networking (SDN) and Network Functions Virtualization (NFV).
Abdul Reham Tariq has been named regional channel manager, MENA. In this role he is responsible for spearheading Brocade’s local channel strategy, which includes driving channel partner enablement, accelerating channel recruitment and sales, ensuring partners are able to fully leverage the unique differentiation delivered by Brocade’s Alliance Partner Network (APN) programme.
Hesham El Komy has assumed the post of regional marketing manager, MEMA. He is a marketing and business development veteran, having set up marketing and channel operations for the last two companies he worked for, EnterpriseDB and Red Hat. Hesham is responsible for creating marketing and lead generation programmes that enhance the corporate image of Brocade in the region and support overall sales objectives.
“While we are now capable of offering end-to-end support for OpenFlow 1.3, we realise that the SDN momentum in the Middle East is still gaining pace and customers will need to gradually adopt this technology while ensuring a continued quality of service from their existing networks. The hybrid port mode means they can enjoy a steady and cost-effective migration instead of having to opt for a rip-and-replace approach,” says Yarob Sakhnini, regional director MEMA at Brocade.
