GEC NEWS WIREFor the last 30 years, Kingston Technology has built their success on the back of long-standing industry and partner relationships. Kingston Technology prides itself on the Channel they have built, through their strong connection with distributors, resellers, retailers, etailers and all those who are part of their business. By having a strong Channel ethic, Kingston Technology has achieved a formidable distribution network, which has positioned the company as the world’s largest independent manufacturer of memory products.
Debbie Fowler, Channel Marketing and PR Manager in EMEA, states “We rely on the Channel partners to get our products and messages to our customers, either targeted to our business clients or to our consumer customers. The Channel takes our messaging, makes it their own and has a reach that would just not be possible without them.
Many of these relationships are 30 years strong, but our newer partners also appreciate the way Kingston Technology is supportive of the Channel. Our Partner Program is a key part of this and we have thousands of resellers, influencers and agencies using our assets. The Partner Program makes servicing all those resources seamless and our partners’ life easier.
To make a Partner Program work there must be communication between vendor and partners, we need to be listening to what our partners want and need, as they are the first line in our communication with end users, so we welcome any feedback they can give us. With the help of our Channel partners, we can truly say that Kingston is everywhere”.
