Canon unveils new ‘Central and North Africa’ business division & 2016 growth strategy at Annual Partner Conference
Canon held its annual Partner Conference for the Middle East and Central and North Africa regions. A key highlight of the conference was the launch of “Canon Central and North Africa (CCNA)” business division, which will enhance Canon’s business within the Africa region.
Anurag Agrawal, Managing Director, Canon Middle East, said: “Canon Middle East marked a successful year in 2015 where we expanded into new markets and strengthened our offering to meet the evolving requirements of customers. Canon’s Annual Partner Conference is a strategic opportunity for us to further engage with our partners and strengthen our relationships with them.
Among the highlights of 2015 is the commencement of direct operations in Qatar and strengthening its facilities in Abu Dhabi.
With the launch of CCNA, all African partners originally under Canon Middle East and Canon South Africa will now transfer to the new entity by January 2016, after which CCNA will be responsible for all aspects of the Africa business.
Roman Troedthandl, the new Managing Director of Canon Central and North Africa, said: “The formation of Canon Central and North Africa will energise our operations across Africa as we roll out our strategy of growing our reach and engaging our customers. We welcome our partners to this new entity and hope to continue building a mutually beneficial partnership in the days ahead.”
