GEC NEWS WIREHow will AI and machine learning advancements shape the channel landscape, and what opportunities will they create for partners to differentiate themselves?
AI and machine learning are reshaping the channel landscape by empowering partners to provide customers with tools like real-time threat detection, behavioral analytics, and predictive insights. As these technologies evolve, partners can differentiate themselves by offering advanced AI-driven cybersecurity services beyond traditional reactive measures. Opportunities also lie in leveraging AI to automate routine tasks, enhance operational efficiency, and deliver actionable intelligence. This allows partners to provide bespoke solutions that address the unique needs of their clients, positioning themselves as strategic advisors in an increasingly complex digital environment.
With cybersecurity threats becoming more sophisticated, what innovative solutions should the channel prioritize to stay ahead of the curve?
There is no doubt that cybersecurity threats are getting more sophisticated, and the channel must adopt solutions that proactively address this evolving landscape. Fortinet recommends that partners leverage AI-driven threat detection and response systems, which use behavioral analytics to identify anomalies and mitigate real-time risks. Anti-adversary frameworks are another crucial focus, enabling businesses to address threats during the reconnaissance and weaponization stages of an attack. With the increasing adoption of multi-cloud environments, channel partners should also prioritize multi-cloud and hybrid cloud security solutions to safeguard the growing attack surface.
How can channel partners align their business models with the increasing focus on sustainability and eco-friendly technology solutions?
Aligning with the global push for sustainability requires partners to embrace eco-friendly practices, such as advocating for and providing customers with energy-efficient solutions and sustainable IT frameworks. At Fortinet, our sustainability approach has four pillars: addressing cyber-risks to society, diversifying cybersecurity talent, respecting the environment, and promoting responsible business across our value chain.
We encourage our partners to reimagine their portfolio to include green technologies like energy efficient solutions, recycling programs, and software that optimizes energy consumption. Additionally, positioning themselves as advocates for sustainability through education and awareness campaigns can strengthen their value proposition. Collaborating with vendors that prioritize sustainable practices will further reinforce their credibility and align with clients’ environmental goals.
