Contributed ArticleI’m pleased to share that Cisco is announcing its intent to acquire Smartlook, a privately held company headquartered in Brno, Czech Republic. It represents a big step forward in delivering even more value for Cisco AppDynamics and the FullStack Observability Digital Experience Monitoring solution, with new application and user experience insights, analytics, and troubleshooting capabilities.
Organizations expect digital services to be high-performing and intuitive, with easy-to-navigate user experiences. Poor user experience directly impacts digital business outcomes and improving that experience can positively impact customer satisfaction, brand reputation, and revenue generation.
DEM tracks the performance and quality of an end user’s digital experience on a mobile device, desktop, browser, or game console, as well as the experience through a digital endpoint like an API, IoT device, SaaS service, or application agent. Our customers expect us to provide capabilities for end-to-end monitoring of an experience for user accessing applications and services hosted anywhere from any location using any device. DEM technologies seek to observe and model users’ behavior as a continuous flow of interactions in the form of user journeys.
Smartlook takes an enhanced industry approach to Real User Monitoring (RUM) as a critical component of DEM. It utilizes session recordings with event-based analytics to analyze end-user digital behavior and provides insights into user interactions in the production application environments. This enables organizations to efficiently troubleshoot hard-to-replicate digital behavior anomalies and analyze user interaction trends across web and mobile application platforms, helping them to optimize user experiences and business outcomes.
Cisco is committed to helping our customers optimize their digital experiences. The Smartlook team brings extensive expertise in the design and development of user experience (UX) platforms with web and mobile capabilities, which helps further strengthen Cisco AppDynamics and the upcoming Cisco FSO Platform (general availability in June 2023) to meet our customers’ growing digital experience demands.
I look forward to what we can accomplish together and welcome the Smartlook team members to Cisco’s FSO and AppDynamics team when the acquisition closes in the fourth quarter of FY23.
By: Ronak Desai, Senior VP and General Manager, for AppDynamics and Full-Stack Observability
