Cisco is set to make a strong statement at GITEX 2025 under the theme “Making AI Work for You”, showcasing how enterprises can connect, protect, and thrive in an AI-first world. At the centre of its presence are AI-ready data centers, intelligent workplace technologies, and frameworks that ensure digital resilience. Flagship offerings include AgenticOps to simplify IT operations, AI-driven security innovations such as the Hybrid Mesh Firewall and Universal Zero Trust Network Access (ZTNA), as well as next-generation collaboration platforms. Splunk, a Cisco company, will also highlight its security and observability platform, demonstrating deeper integrations that reinforce Cisco’s unified approach to security and operational efficiency.
For Cisco, GITEX remains a vital engagement platform that extends far beyond product showcases. It is a space for collaboration with governments, enterprises, and partners across the region to co-innovate, explore AI-ready infrastructure, and address national digital transformation agendas. The event underlines Cisco’s role as a trusted advisor, helping organizations scale innovation, strengthen security, and achieve measurable outcomes through AI and next-gen networking.
Looking ahead to 2026, Mohannad Abuissa, Managing Director Solutions Engineering and CTO, Cisco Middle East, Turkey, Africa, Romania and CIS, highlights AI and cybersecurity as the two defining forces shaping the industry. Cisco emphasises that “there is no AI without the network”, underscoring the importance of secure, AI-ready infrastructure. With AI-powered defences operating at machine scale, alongside initiatives such as Cisco Partner 360 and talent investments, the company is enabling tailored solutions that accelerate transformation.
The Middle East plays a central role in Cisco’s global growth strategy, with GCC nations leading AI, 5G, and cloud adoption under ambitious national visions like Saudi Vision 2030, UAE AI Strategy 2031, and Qatar National Vision 2030. By delivering secure AI-powered networks and fostering ecosystem collaboration, Cisco reinforces its long-term commitment to enabling the region’s leadership in the digital economy.
