Citymax Hotels leverages Aruba Networks’ Wireless Infrastructure

10 years ago

Hotel guests can now avail of high-speed wireless internet access via a multitude of personal computing devices

Citymax Hotels, the hospitality division of the UAE’s Landmark Group, has leveraged Aruba Networks’ wireless infrastructure to establish ubiquitous Wi-Fi networks in its Al Barsha and Bur Dubai properties.
Explaining the brand’s decision to overhaul its wireless infrastructure, Amit Kanchan, Head of IT for Landmark Hospitality said, “Today, we summarize our customers’ primary requirements with three Bs- Bed, Breakfast and Bandwidth. When guests enter our hotel, they don’t want a welcome drink, they want to connect immediately. We have therefore had to adapt our business and focus on our Wi-Fi offering.” The primary objective was to provide ubiquitous access across each property and enable guests to transition seamlessly between Access Points (APs) without any noticeable change in performance- thus allowing them to roam throughout the hotel without losing internet connectivity.

The team decided on a barbell strategy, to address the pressing short term challenges while also accommodating for future requirements and found Aruba’s wireless infrastructure solution fit perfectly with its strategic objectives. Supported by Aruba’s implementation partner, CADD Emirates, Citymax Hotels settled on an 802.11n solution from Aruba Network which could provide 600Mbps throughput and coverage to a large number of guest devices. With its new wireless infrastructure set firmly in place, Citymax hotels has begun to witness a steady return on investment.