FeatureIDC finds Salesforce and its partners will create $2.6 billion in new business revenues, 11,180 new jobs, and 18,700 indirect jobs in the UAE to 2024.
Worldwide, 92% of global organisations are undertaking or planning digital transformation in 2020, according to the Mulesoft 2020 Connectivity Benchmark Report. And 79% of UAE sales reps say their digital transformation has accelerated since 2019, according to the Salesforce Fourth State of Sales Report.
The UAE is leading digital business innovation, with 91% of UAE customers expecting their companies to go digital, and 67% of UAE customers estimating their interactions with businesses will take place online this year, compared to 39% in 2019, according to the Salesforce State of Connected Customer Report.
The most promising disruptive technology is artificial intelligence. Salesforce Einstein artificial intelligence platform is helping organisations to save time and boost productivity – across call centers, supply chains, boardrooms, and customer experiences.
According to the Salesforce State of Marketing Report, 76% of UAE marketers are leading CX initiatives, with 94% using artificial intelligence with the top use case resolving customer identity.
Re-skilling and up-skilling workers for new and different roles during and post-pandemic is a priority. The Trailhead free online learning platform, which aims to make learning accessible to all, is helping one in four learners to get a job. In the UAE, there are currently more than 3,500 Trailhead participants collecting 19,000 badges in FY2021.
Salesforce is seeing strong demand for Customer 360 Truth, a new set of data and identity services that enable companies to build a single source of truth across all of their customer relationships.
Salesforce Anywhere is bringing together powerful new technologies and platform services to help organisations unlock new levels of productivity and customer success for this new normal.
Tableau puts rich customer data to work by providing analytics for everyone in your organisation, and MuleSoft provides the most widely used integration platform Mule ESB and CloudHub for connecting SaaS and enterprise applications in the cloud and on-premise.
New research from IDC finds Salesforce and its ecosystem of partners will create $2.6 billion in new business revenues, 11,180 new jobs, and 18,700 indirect jobs in the UAE to 2024. Salesforce is driving massive gains for its partner ecosystem, which will see $6.58 in gains for every $1 Salesforce makes by 2024.
Seera Group, Riyadh-based Seera Group, formerly Al Tayyar Travel Group, the leading travel group in the Middle East, is using selected Salesforce to digitally transform and enhance travel booking experiences for travelers.
Salesforce Service Cloud is streamlining all of the customers’ interactions across touch-points and channels: phone, email, mobile, social, or in-store. Salesforce is also empowering Seera Group’s over 1,000 customer service agents to provide a consistent customer experience and personalised service. With the easy-to-use tool, agents have a unified view of every customer interaction to ensure the best customer experience every time a customer reaches out.
Almosafer, the leading omni-channel travel brand in Saudi Arabia has successfully deployed a fully-integrated travel booking retail technology at its new interactive stores in key cities across KSA, emphasising its commitment to better serve Saudi travelers through delivering a highly personalised, tailored customer journey even before they step into the branch. Almosafer has transformed the branch experiences with Accenture, Salesforce, and Appspace.
Chalhoub Group, a leading luxury retailer has leveraged its strategic relationship with Salesforce to enhance customer e-commerce experiences in its digital transformation amid Covid-19. Chalhoub Group continued to accelerate its digital transformation by rolling-out Salesforce Commerce Cloud, Marketing Cloud and Service Cloud to drive e-commerce and CRM and personalise customer journeys across chat, email, social media, and WhatsApp.
