GEC NEWS WIRECODE81 continues its regional expansion with the inauguration of a new office in the Sheraton Al Matar Heliopolis area of Cairo, Egypt. This strategic step further strengthens the company’s capabilities in meeting the growing demand for digital transformation solutions across the UAE and the wider Middle East.
The new Egypt office will serve as a key hub for backend support, enabling CODE81 to deliver tailored, cutting-edge solutions with greater agility and precision. According to recent forecasts, the Middle East’s digital economy is set to grow by 20% annually, reaching $780 billion by 2030. This expansion positions CODE81 at the forefront of the region’s evolving digital landscape.
Egypt offers a unique blend of strategic advantages, making it an ideal location for CODE81’s expansion. Geographically, Egypt serves as a crucial gateway between Africa, the Middle East, and Europe, enabling efficient access to key regional markets. Its infrastructure is rapidly evolving, with the imminent launch of 5G in late 2024 and significant investments in digital infrastructure. These developments provide a solid foundation for the digital economy to flourish. The Egyptian government’s ICT 2030 strategy further underpins this growth by promoting digital transformation across various sectors, particularly focusing on innovations such as electronic payment systems and financial inclusion.
Egypt’s thriving ICT sector is another key reason behind CODE81’s decision to establish its new office in Cairo. With one of the fastest-growing ICT markets in the region, Egypt offers a competitive and highly skilled talent pool, particularly in areas such as finance, education, and healthcare. This rich talent base, combined with cost-effective operational expenses, makes Egypt an attractive hub for backend digital services. Additionally, the country’s increasing adoption of digital financial services has significantly boosted financial inclusion, creating fertile ground for the growth of e-commerce and other digital platforms. Egypt’s dynamic innovation ecosystem aligns seamlessly with CODE81’s goals, ensuring that the company is well-positioned to capitalize on the region’s digital transformation.
CODE81’s leadership, including General Manager, Nader Paslar and Hasan Metla, CEO of Ghobash Group’s Operating Companies, visited the new Egypt office to ensure it aligns with the company’s broader vision. The expansion reinforces CODE81’s commitment to delivering innovative, customer-focused solutions that help businesses navigate an increasingly complex digital landscape.
Nader Paslar, General Manager at CODE81, said, “the opening of our new office this week marks another important milestone in our journey to becoming a key contributor to the region’s digital transformation. This expansion strengthens our ability to provide innovative solutions, enabling us to better serve our valued clients and the wider region.“
