Connecting the Critical

As a Canadian origin company pioneering in the field of powerful wide area and mission critical networks, Redline Communications boasts of a very strong solution portfolio that has been working and catering to the customers’ demand in the harshest outdoor environments. According to Guruprasad Padmanabhan, Vice President, MEA at Redline Communications, for the modern enterprises, Redline Communications offers a combination of point-to-multipoint (PMP) and point-to-point (PTP) wireless systems can serve the Enterprise in a variety of applications efficiently and cost-effectively apart from competitive broadband wireless products that serves the most remote and rugged solutions.  “We work in the most challenging locations and environments. One of our customers had said that, ‘Redline communications works where others do not’. This comes across as a strong testimony for our very powerful, versatile, and very reliable outdoor wireless broadband systems. We specialize in point to point and multi point applications,” says

SERVICE VS THE PRICE TAG

“We are the Rolls Royce of the industry without necessarily the price of a Rolls Royce,” says Guru. “We offer the lowest TCO in the industry. Our Radios are twice as competitive and powerful as compared to our competitors in terms of reachability and performance.”

According to Guru, Redline is uniquely positioned for the fact that there is no single vendor who offers Virtual fibre, wireless blackhaul and LTE or small LTE for mobility— all together. “We are the only vendors in the industry who can provide all the three together and make them work together in a mesh. Many countries and government in the Middle East are looking deeply into the LTE space. This market will really grow and we are one of the pioneering players in private LTE solutions. We are in a unique place in the market and we are here to build and develop skills and some key partnerships in the region to monetize that opportunity.  We believe that the right way to do this is by leveraging the channel ecosystem.”

VERTICAL SPECIALIZATIONS

Redline works on a major scale with leading Oil and Gas players, governments, defense, and other service providers.

“We have a specialized practice for the Oil and Gas sector called the ‘Digital oil field’ that enables oil and gas companies to integrate, interpret and act on production-related information in real-time to optimize field operation and development. We work with the who’s who of Service Providers and serve large enterprises around the world. We work with government significantly on the side of civil defense, industrial IoT and smart cities. We are the key connectivity enabler to enable all the new world applications,” adds Guru.  “Our solutions are a best fit in places where the distances are huge, fibre is not commercially feasible or in areas with a small density population. The service provider can benefit from our wide area wireless solutions for a fraction of the cost and the SPs can recover that money and serve the citizens better at the same time.”

ON THE PLATTER FOR GITEX 2017

Redline Communications will be having a sound presence at the GITEX 2017 and plans to focus on its channel strategies. “We are looking at a two tier strategy.  To get the right distribution partners across the region who has a great local presence and financially stable. The other strategy is getting locally based, certified value added resellers who can be the ideal tech advisors to our customers.”