GEC NEWS WIRECriteo launched the Criteo AI Lab, a center dedicated to the creation, experimentation and at-scale deployment of machine learning technology. Backed by an investment of €20M over three years, the lab will be involved in research related to building deep models that are interpretable, transparent and user-centric.
Criteo’s AI Lab will conduct experiments that will shape industry standards for performance measurement and best practices, as well as lead the conversation around responsible use of data. The lab’s team, led by Suju Rajan, Vice President, Head of Research at Criteo, will develop experiments with customers and partners, while maintaining a culture of openness, publishing the research to promote innovation across the entire industry.
“Criteo possesses very large datasets and computational power, combined with an innovative culture and talents. We believe this is the perfect mix to succeed in Artificial Intelligence,” said JB Rudelle, Chief Executive Officer, Criteo. “I’m also proud that Criteo has established Paris as an international hub for AI research in advertising technology.”
Criteo’s researchers will publish their findings in a variety of public forums, as well as open-source their tools.
“Online advertising—the main economic model behind the Internet—is evolving. Our ability to face these changes must rely on strong fundamental research dedicated to the creation of new principles, models and algorithms,” said Suju Rajan, Vice President, Head of Research, Criteo.
Criteo will be expanding its presence in France and recruiting world-class talent to tackle AI advancement. Criteo’s AI Lab is setting out to change the interaction between consumers, advertisers, and publishers. By bridging theory and practice, Criteo is building the next generation of digital advertising technologies to meaningfully impact more than a billion internet users.
