GEC NEWS WIREAppointment strengthens focus on key regions in support of driving deeper customer and partner relationships
AMD’s Corporate Vice President Worldwide Component Channel, Darren Grasby, has been appointed to the newly-created position of president of AMD EMEA (Europe, Middle East and Africa).
Dr. Lisa Su, president and chief executive officer at AMD said, “This new role will allow him to broaden his influence and reach in supporting AMD’s customers, partners and employees while also promoting and enhancing our regional reputation and prominence as an innovative technology pioneer.”
Commenting on his appointment, Darren Grasby said: “At our core, AMD is focused on building great products to the benefit of our partners and customers. EMEA is widely renowned as a stronghold of opportunity and I’m excited to expand our pipeline for success across the region.”
Darren has held the position of Corporate Vice President of EMEA Channel and SMB Management at AMD leading an organization that covered Europe and emerging regions, including the Middle East and Russia. He was instrumental in combining the Channel sales organization in EMEA under one sales team, driving the AMD platform message, growing embedded and local OEMs and increasing sales coverage across EMEA.
