Demand for VDI, hybrid cloud, consumption models

Fadi Kanafani, Middle East Managing Director and General Manager at NetApp
Fadi Kanafani, Managing Director Middle East, NetApp.
by
4 years ago

NetApp experienced a surge in demand for cloud data services, hybrid cloud model and consumption model as companies looked to lessen complexities.

IT has been the driving force for businesses across the globe in 2020 as the pandemic compelled organisations to rely heavily on IT for business continuity. Technologies like cloud, virtual desktops, security, collaboration dominated 2020, which has been a year of remarkable and unprecedented change for businesses and individuals alike. But a positive effect of Covid-19 has been a dramatic acceleration in the pace of digital transformation. 

Projects that were taking years to complete are now completed in a matter of weeks, or days with organisations at different stages of the DX journey, expecting different outcomes. Businesses that were prepared for digital transformation and dynamic markets responded to this change in pace faster than others and have gained the advantage. 

While 2020 has been an unprecedented year of change and uncertainty, NetApp’s acquisitions of Talon and Spot have bolstered its strong portfolio of cloud-based and AI-driven solutions and services that will help partners drive business and enable customers in managing their data and DX strategies while ensuring business continuity for customers. 

With businesses turning to the cloud to enable business continuity, NetApp has been helping organisations elevate their cloud experience be it private, hybrid or public cloud. 

2020 was an unexpected setback for businesses across the globe in terms of growth, investments, partnerships, etc. The rapid transition to a remote working model meant engaging with employees and customers remotely for an extended period of time did put a strain on maintaining motivation and ensuring customer implementations were being taken care off. 

With business continuity being a key, NetApp has witnessed a demand for Virtual Desktop Infrastructure as customers deployed a remote working strategy. As the pandemic put the brakes on investments, it also increased businesses’ need for enabling employees, customers and partners and ensuring business continuity. 

As a result, NetApp experienced a surge in demand for cloud data services, especially the hybrid cloud model and consumption model as companies looked to lessen the complexities associated with IT infrastructure and lifecycle management.

There was also increase in the deployments of the ONTAP AI platform in healthcare institutions as researchers worked aggressively on genomics, analytics, and of course cyber security as AI workloads help identify national security threats, financial irregularities, fraud and so on. Last but not least we have seen a constant increase of flash technology replacing the traditional HDD. 

The pandemic has made it clear that adaptability is king, and IT is the key business enabler for creating and maintaining business value, competitive advantage, and presence. A key takeaway from the last few months is that businesses need speed and agility to help respond in the face of an unprecedented disruption. 

Data and access to this data has helped businesses maintain continuity and businesses must invest now in a cloud-based model to prepare a path for a sustainable future. Businesses must have contingencies in place; being more agile and moving faster must be measurable in terms of how the market and customers see and invest in products and services. 

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