GEC NEWS WIREDenaster General Trading LLC, a United Arab Emirates (UAE) based retail distributor that helps international brands such as Bang & Olufsen, Parrot and Nokia reach consumers across the Middle East, has chosen Oracle NetSuite to support its international expansion into India and the UK. With NetSuite, Denaster will be able to take advantage of the cloud to gain a single view into key business metrics across its entire operations and quickly and easily set up local operations in new markets.
“Following rapid growth in the region, the time has come to take Denaster into other international markets,” said Deep Bhogal, managing director, Denaster General Trading LLC. “To support our international expansion, we need a flexible business platform that can give us a real-time view into our business. NetSuite meets this need and its proven track record of helping companies like ours scale internationally will be a huge advantage.”
With NetSuite, Denaster will be able to replace its current fragmented accounting and stock management systems to gain a single consolidated view across its entire operations. As a result, Denaster can speed up its reporting function and quickly localise its operations to realise its expansion ambitions without adding more complexity to its business.
“The Middle East is fast becoming an important market for international consumer brands,” said Nicky Tozer, VP of EMEA, Oracle NetSuite. “Denaster provides a gateway to the region for major brands and has been rapidly growing. With NetSuite, Denaster will be able to accelerate its expansion and deliver greater value to its brand and retail partners in the Middle East and beyond. Denaster’s ambitions align perfectly with NetSuite’s strengths.”
