GEC NEWS WIREDriven by demand from technology vendors for an effective regional channel development platform
DISTREE Events is expanding into the African market in 2014, driven by demand from technology vendors for an effective regional channel development platform. DISTREE Africa will provide technology product, service and solution suppliers with easy access to leading channel partners from across this vast region in one place at one time. The inaugural DISTREE Africa will take place in Nairobi, Kenya from June 19th to21st 2014.
DISTREE Africa will allow exhibitors to build in-depth relationships with influential channel partners from more than 20 African countries including key markets such as Angola, Ghana, Kenya and Nigeria.
“We’ve been listening closely to the needs of technology vendors, plus service and solution providers,” explained Farouk Hemraj, CEO at DISTREE Events. “They understand the power of our event format and have expressed a clear interest in seeing us expand into Africa. We have invested in developing our local resources in the region and carried out detailed channel research. The time is now right for this next step in DISTREE Events’ international expansion.”
Frederic Lestringant, Regional Manager at DISTREE Africa, said, “As with all fast-growing and dynamic markets, vendors need a solid understanding of the channel landscape to develop and expand their routes-to-market.”
“This is especially true in Africa,” he added. “We bring exhibitors face-to-face with the channel executives that can drive their business growth across the continent. It is a proven event format and an incredibly efficient platform for all vendors looking to launch, build or manage routes-to-market across Africa.”
The first vendor-neutral channel awards for the region will also take place at DISTREE Africa 2014. The ‘Africa Channel Academy: 2014 Awards’ will celebrate channel excellence. The awards will cover multiple product categories, with the winners decided by a live electronic vote during the event’s Gala Dinner.
