FeatureAs Help AG’s Brand Advocate, Soumya handles internal and external brand communications, development of strong relations across all stakeholders, and direction of digital communication channels, among other tasks, aligning marketing activities closely with the strategic business objectives of Help AG.
A career in cybersecurity is fast paced, challenging and always evolving
Soumya has developed an understanding of the cybersecurity and larger technology landscape, which is crucial to formulating and executing the best marketing strategies. On the managerial side, she has successfully applied a people-first philosophy in her department, empowering the team to think independently and work collaboratively to execute successful projects.
Another part of Soumya’s day-to-day work life that she loves is brainstorming sessions with subject matter experts
Help AG is one of the companies where people are judged on the basis of their aptitude and attitude, rather than their gender, and men and women working at the company are equally encouraged to pursue opportunities to progress in their career.
Thus, Soumya has always felt fully supported in her ambitions at Help AG, enabling her to build on her expertise uninhibited by gender inequality. On a personal level, Soumya has always had an egalitarian mindset, so she has always sought to constantly challenge herself and pursue her ambitions independent of any gender bias.
The fact that she gets to learn something new every day is the best part
Diversity always brings new voices and perspectives to the table, which is crucial for any industry – cybersecurity being no exception. Diversity fosters creativity and innovation by reducing the risk of groupthink, helping to foster a more dynamic mindset within the organisation that is conducive to solving challenges and developing innovative solutions and services.
Encouraging more women and men to dive into this field is the need of the hour
Companies that are successful in building diverse teams benefit from higher productivity, improved employee engagement, reduced churn rates, and enhanced creativity, all of which lead to healthy corporate cultures and better revenues and profitability. This is even more crucial in cybersecurity, where skill shortage is a global issue and encouraging more and more women and men to dive into this excellent field is the need of the hour.
Diversity fosters creativity and innovation by reducing the risk of groupthink, helping to foster a more dynamic mindset within the organisation.
