Educating to Empower: The Aptec Mantra

With leading vendors and partners, Aptec rolled out a series of solutions forums and roadshows in the region to educate the market

In 2015, Aptec is all set to focus on solutions selling and is leaving no stones unturned. Aptec has successfully completed few Solutions Forums in the region. The first in the series of events was a dedicated Forum for the launch of FlexPod Solution, which was co-hosted by leading vendors such as Cisco, NetApp and APC by Schneider Electric on 16th February in Dubai. During the event, Aptec launched its FlexPod Partner Program in the presence of more than 40 channel partners who attended the event.

The same Solution Forum was also rolled out to Abu Dhabi partners on 6th April with VMWare & Veeam joining the event with their technology solutions for partners. The Forum delivered an intense series of well-run, information-rich speeches and discussions, and a lively, business-oriented networking environment between sessions.

Following on was the series of Virtualization roadshow in Qatar and Dubai on 26th May and 10th June respectively. Over 50 unique SMB partners attended the event with more than 90 attendees.
Varuna Shah, Marketing Manager for Gulf in Aptec Ingram Micro, said during the latest event: “These forums are the first step in enabling our partners. We are constantly forming solutions with complementing vendors’ products and launching it to partners with the simple objective of providing further business opportunities to them. We are happy that the forums are being well accepted by the partners and they are showing keen interest in solutions selling.”