EC News DeskEmakina Group has strengthened its position in the GCC region with the acquisition of Cloudworks. Cloudworks is an innovative and agile cloud consulting company with offices in Dubai, Riyadh and Mumbai, and works on business-critical digital projects for large companies.
Its 30 experts are experienced in CRM, sales and marketing automation, process re-engineering and change management. With this acquisition, Emakina Group confirms its ambition to be a solid partner in the Middle East for companies looking to design and implement effective and memorable user experiences and streamline businesses.
Cloudworks is one of the largest Platinum Salesforce partners in the UAE and its work frequently collects five-star reviews. Digital expert Souphien Akhrif founded the company in 2015, after his studies in Information and Knowledge Systems, Engineering and Management at the Miage Sorbonne university. With his fast-growing team, Souphien successfully completed over 140 CRM and customer service projects in the GCC region. Major clients include CPI Financial, Emaar, DP World, Dubai Investments, Dubai World Trade Center, Omantel, Ooredoo, Saudi Aramco, Tadawul, and Virgin Megastore.
After opening its Dubai office in 2018 and integrating Turkish agency WittyCommerce in the group, the acquisition of Cloudworks once more confirms Emakina Group’s ambition to be the go-to partner in omnichannel commerce and digital business transformation in the GCC region and beyond. The Dubai Department for Economic Development and the Dubai Multi Commodities Centre have now approved the acquisition.
With the acquisition of Cloudworks, Emakina now unites 1,000 technology and marketing experts in 22 offices across 3 continents. It combines expertise in strategy, creativity, and management on all major platforms and technologies to build digital businesses.
Souphien Akhrif, CEO of Cloudworks: “This is a logical and exciting step for our company. It will help our team to serve clients even better and create sustainable growth. Overnight, we improve our commercial, strategic and operational reach. And we gain the support of digital marketing experts in many domains, experienced in working together in a mature international group.”
Murat Yoldas Ertugrul, VP Emakina Group Asia: “Cloudworks combines impressive IT, business and commerce knowledge with a clear understanding of the market and the culture of the customer. We will go far together, leveraging our combined skills, agile methodology and drive to excel in every delivery.”
Karim Chouikri, CEO of Emakina Group concludes: “We warmly welcome our new colleagues to the group. The adoption of digital is moving fast in the GCC, and consumers lead the way. We share the vision with Cloudworks to guide companies in that new world, helping them to be fully connected and empowered.”
