GEC NEWS WIRESAP activities for refugee aid highlight the importance of private sector engagement in humanitarian crises
Highlighting the pivotal and proactive role the private sector can play in emergency response, SAP Middle East and North Africa (SAP MENA) has carried out a variety of activities with the aim of responding to the worst displacement crisis since World War II.
SAP spearheaded a joint initiative, the One4 Project with iTunes and Imagine Dragons by mobilizing the power of music to raise awareness. Moreover, SAP employees have helped raise nearly USD 1 million for refugee aid, activities, and projects in countries surrounding Syria and Iraq, refugee transit countries, and in Germany, through the participation of five SAP MENA employees in UNHCR’s Gala dinner that took place recently.
“With fall turning to winter, there is an increased urgency to support refugees in the MENA region. We are continuing to support the UNHCR and our local partners, and are mobilizing our staff to donate time and efforts to help refugees, whether on-the-ground or using technology innovations to improve refugees’ lives,” said George Riding, Chief Financial Officer, SAP MENA.
“SAP MENA has embodied the values of corporate social responsibility by responding to the most pressing needs of some of the world’s most vulnerable populations.” said Toby Harward, Head of Office, UNHCR Abu Dhabi.
Under the theme of “Building Back Better”, SAP has also donated nearly USD 300,000 to support relief efforts in Nepal, including training courses, rebuilding houses and schools, and adding a technology center.
