EMS partnered with Omantel to bring free Wi-Fi internet hot-spot service for internet user in the Sultanate of Oman. This Wi-Fi service is available in various public places across Oman and users can connect to these internet hotspots and surf the internet for free.
In addition, the solution will enable advertisers to strategically reach target audiences to serve them with quality advertisement based on customer’s interest and location. Businesses that offer Omantel’s free Wi-Fi service at their premises will have the option of monetizing the service by allowing advertisements through Omantel Wi-Fi network.
Mr. Zulfiqar Khan the CEO of EMS said, “EMS enables monetization opportunities of free Wi-Fi services provided by carriers and enterprises, a move that represents the next generation of effective targeted advertising.”
Omantel’s Vice President of the Consumer Business Unit, Haitham Abdullah Al Kharusi said, “At Omantel we are delighted to introduce this Free Wi-Fi services for internet users in the sultanate. Free Wi-Fi marks a further step in our digital revolution. We understand that the users have a need to stay connected with their families friends and business, all the time. We aim to be the nation’s digital partner of choice, helping to bridge the digital divide and pioneering the rollout of the digital eco-system in the country. In addition the collaboration with EMS will benefit businesses by enabling targeted advertising and audience reach thus delivering even more value to the consumer.”
