As an Official Partner of Cirque du Soleil Entertainment Group, Epson announced its high-performance laser projectors will play a key role in bringing to life the never-before-seen visuals of Cirque du Soleil ALIZÉ. Marking a pivotal moment for the global live entertainment provider, ALIZÉ is Cirque du Soleil’s first residency in Europe.
Mixing extraordinary artistry with breathtaking projection, the avant-garde creation – set to premiere in November 2025 at Berlin’s Theatre am Potsdamer Platz – is the first of many productions that showcase the creative force of two entertainment companies joining together to craft something truly magical.
“By redefining the limits of stage technology as well as theatre and scenic design, Cirque du Soleil has completely transformed what can be achieved in delivering resident shows around the world,” said Matthew Nickel, chief creation and production officer, Cirque du Soleil. “In 2025, we write a new chapter in our history by establishing our first residency in Europe, and Epson’s vision is the best asset we can have by our side at this very strategical moment for our company.”
Cirque du Soleil’s 54th original production, ALIZÉ, depicts a journey into the unseen, immersing the audience in a magical adventure that transcends the boundaries of the imagination. The stunning production will take the audience on a wonderful journey into a surreal world where the impossible becomes possible. Reinventing the limits of visual experience, ALIZÉ will blend Cirque du Soleil’s creativity and stage design mastery with the power of Epson’s unique 3LCD laser projection technology to create immersive imagery that truly dissolves the lines between reality and illusion.
“Cirque du Soleil ALIZÉ is an in-depth immersion into a world of wonder and mystery that will have the audience witness the impossible become possible,” said Martin Dignard, line producer, ALIZÉ. “As we’re developing a production that aims to deliver visuals unlike anything we’ve done before, our team knew that relying on Epson’s projection technology was the right solution to achieve our creative objectives.”
Exploring new ways to expand storytelling and create never-before-seen experiences, Cirque du Soleil named Epson its Official Projector Partner in 2024, turning to the worldwide provider in projection and printing technology to help redefine the future of immersive entertainment.
Cirque du Soleil ALIZÉ stands as the first of many projects that will bring the savoir-faire of both entertainment powerhouses together and illuminate Cirque du Soleil’s creative vision in new ways. As such, both partners are currently working closely together on new collaborations that will bring awe and amazement to audiences around the world.
“We are incredibly proud of this partnership with Cirque du Soleil, and to be part of making this monumental residency vision a reality,” said Richard Miller, Vice President, Commercial Marketing and Service, Epson America.
“The ALIZÉ production is the perfect canvas to showcase the potential of our projection technology – and this is only the beginning. Through our ongoing partnership, Cirque du Soleil and Epson are poised to redefine storytelling and deliver unforgettable experiences to audiences in Berlin and beyond.”
Epson projectors provide unmatched creative possibilities and unparalleled audience experiences. Using state-of-the-art, 3LCD technology to deliver exceptional image quality and colour output, Epson delivers display solutions that inspire collaboration and enable visionaries to create immersive experiences across a range of environments, including art exhibits, museums and live events.
Cirque du Soleil Entertainment Group is a world provider in live entertainment. Building on four decades of pushing the boundaries of the imagination, the Company brings its creative approach to a large variety of entertainment forms, such as multimedia productions, immersive experiences, and special events.
Cirque du Soleil Entertainment Group celebrates 40 years of defying reality, defining entertainment, and illuminating the world through art and creativity. Since its creation in 1984, more than 400 million people have been inspired on 6 continents and 86 countries. The Canadian company now employs more than 4000 employees, including 1200 artists from 80 different nationalities. For more information about Cirque du Soleil Entertainment Group, please visit cirquedusoleil.com.
Epson’s regional operation, Epson META-CWA, brings the company’s high quality and eco-conscious solutions in printing, scanning, visual display, manufacturing, and lifestyle categories to more than 80 countries across the Middle East, Türkiye, Africa, and Central and West Asia.
Building on its 80-year legacy as an iconic Japanese technology pioneer, the company is reimagining what disruptive innovation can do for consumers, businesses, and the planet with a visionary approach to one of the world’s most dynamic regions.
Epson Middle East oversees Epson’s operations in the Middle East markets. Headquartered in Dubai, United Arab Emirates, Epson Middle East works closely with a network of resellers and distributors across Kingdom of Saudi Arabia, Bahrain, Egypt, Jordan, Kuwait, Lebanon, Libya, Oman, Qatar, Syria and Yemen.
