EC News DeskAlJammaz Technologies has announced that it will operate as F5’s new value-added distributor in Saudi Arabia. AlJammaz Technologies is now part of F5’s Unity+ Partner Programme, which has been specifically designed to address the evolution of the market, F5, and partner business models. The programme offers a clear path to success for serving customers with F5’s best in class portfolio of products.
AlJammaz Technologies has almost two decades of experience in the region, a 1500-strong active channel partner network and is able to provide go-to-market coverage for 85% of the Middle East.
“Joining forces with F5 will bring huge benefits to Saudi Arabian organisations, opening up significant new routes to market and innovation,” said Asim Saud AlJammaz, CEO at AlJammaz. “We look forward to delivering secure and extraordinary digital experiences by simplifying traditional application delivery, enabling modern app delivery at scale, securing every application wherever deployed, and using data to unlock the value of insights and automation.”
“AlJammaz joins us as a value-added distributor at an important time for F5 in Saudi Arabia. Covid-19 has significantly accelerated digital transformation imperatives and we’re seeing soaring multi-cloud adoption across the region,” said Mamduh Allam, Senior Regional Director for Saudi Arabia Saudi Arabia, Egypt, and Bahrain.
“As a result, our customers are increasingly demanding seamless, rapid, secure and personalised experiences. More than ever, we are empowering organisations to get their apps to market faster, protect their business from existing and emerging threats, adapt quickly to changing conditions, and harness the power of AI to make better business decisions. AlJammaz will be central to delivering our solutions and services at scale across Saudi Arabia going forward.”
Nasser El Abdouli, Director of Channel Sales for the Middle East, Turkey, and Africa at F5, added, “AlJammaz has both the track record and expertise to powerfully boost our go-to-market strength in Saudi Arabia. F5, with the addition of NGINX and Shape Security, now has the most comprehensive set of application services in the industry. Importantly, we can flex to whatever cloud is needed for the job, including virtual machines, container-native, SaaS, and purpose-built hardware. In every respect, AlJammaz will be an important ally as we seek to realise a future where applications, like living organisms, can naturally adapt based on their environment. In other words, the combination of application services, telemetry and automation will enable the emergence of truly adaptive applications.”
