GEC NEWS WIRENew Aruba sensors, beacon analytics and app developer partners empower it organizations to quickly support IoT initiatives and partner with marketing departments
Aruba has unveiled the next wave of its Aruba Mobile Engagement solution with the introduction of the industry’s first cloud-based beacon management solution designed for multivendor Wi-Fi networks and beacon analytics. Additionally, Aruba expanded its app developer partner program for the Meridian Mobile App Platform to accelerate innovation of location-based mobile apps allowing organizations to better engage with employees or customers, and thereby, improving efficiency.
“With the new solution, we are extending the ease and flexibility of deployment and simplifying management, thus allowing businesses from a wide range of industry verticals to focus on innovation,” said Ammar Enaya, Regional Director, Middle East and Turkey for Aruba.
The new Aruba Sensor is designed to dramatically reduce this IT overhead, making it easy to manage all beacons from a single location. Aruba estimates approximately 48 hours of time savings in a 1,000 beacon deployment during a single maintenance window.
“Aruba is an important technological partner in making an unprecedented experience like this happen with our customers. When you combine location services and way-finding with other offerings like Food, Beverage and Merchandise delivery, guests have a magical experience and venue owners have more loyal and engaged visitors who have a higher propensity to return and spend more.” said John Paul, CEO and Founder of VenueNext.
