Exelixi AI made a strong mark at GITEX 2025, demonstrating its latest end-to-end AI solutions designed to help organisations across diverse sectors transform their AI strategies into tangible outcomes. Building on a foundation of consulting excellence, the company has expanded its offerings to include ready-to-deploy, vertical-specific products, enabling clients to implement AI solutions rapidly and effectively.
Launching industry-specific AI products
This year, Exelixi AI introduced a series of out-of-the-box products tailored for specific verticals, converting its traditional project-based solutions into fully developed, scalable products. These are grouped into four key categories:
- ExelVision: A suite of computer vision-based applications that provide real-time insights and automation for industries looking to optimise operations, improve monitoring, and enhance predictive capabilities.
- Finable: AI solutions targeted at financial services, designed to improve analytics, enhance compliance, manage risks, and provide actionable insights across banking and investment operations.
- ExelEMR: A healthcare-focused electronic medical records system developed to streamline operations, improve patient care, and enable healthcare providers to leverage data-driven insights efficiently.
- ExelEd: Education-related applications intended to personalise learning experiences, simplify administrative processes, and enable institutions to make data-driven decisions for academic success.
By converting consulting engagements into structured products, Exelixi AI allows organisations to rapidly deploy AI solutions without sacrificing the depth and customisation required to meet sector-specific challenges.
Strategy-first approach to AI adoption
Exelixi AI differentiates itself through a strategy-first methodology, emphasising the importance of defining AI strategy before selecting tools or products. At GITEX 2025, the company highlighted its approach to helping clients develop long-term AI roadmaps, set clear maturity goals, and align investments with broader organisational strategies.
In a region historically dominated by product-driven adoption, where organisations often prioritise ready-made solutions over long-term planning, Exelixi AI is pioneering a shift. Companies are increasingly recognising that a sustainable and impactful AI adoption journey requires strategy first, followed by the careful selection of products that fit within a cohesive plan.
This strategic perspective ensures that AI initiatives are not only effective in the short term but also scalable and sustainable, offering measurable impact across business operations.
Bridging consulting and execution
Exelixi AI operates across the entire AI lifecycle, from strategy and consulting to execution and deployment. At GITEX, this end-to-end capability was particularly evident. Some clients engaged Exelixi AI to define AI roadmaps, strategic milestones, and minimum viable products (MVPs) to quickly demonstrate ROI. Others approached with specific, pre-defined requirements, seeking ready-to-deploy solutions.
With a full development team based in Dubai—including data scientists, analysts, developers, product managers, and pre-sales professionals—the company delivers both consultancy and hands-on execution. This integrated model ensures that organisations are supported throughout the entire journey, from strategic planning to real-world deployment.
Unlike larger consulting firms, which often leave execution to the client’s IT team, Exelixi AI provides practical, end-to-end delivery. This approach ensures that strategy is fully implemented, reducing risk and accelerating time to value.
Expanding into emerging sectors
Beyond its core verticals, Exelixi AI explored additional sectors at GITEX, including media, news, and government services.
- News and Media: Media organisations are sitting on decades of audio, video, and text content, yet historically lacked the tools to unlock its full value. Exelixi AI’s solutions enable these organisations to contextualise, analyse, and monetise previously dormant content. By making archives searchable and actionable, media companies can derive new insights, optimise operations, and create new revenue streams.
- Government Services: Across the region, governments are increasingly investing in AI-powered citizen services. Exelixi AI supports these initiatives by delivering intelligent platforms for omni-channel engagement, self-service options, and seamless digital experiences. These solutions help governments enhance service delivery while improving accessibility and citizen satisfaction.
By targeting these emerging sectors, Exelixi AI demonstrates its ability to deliver tailored, high-impact AI solutions across a broad spectrum of applications.
Balancing general-purpose and domain-specific AI
Exelixi AI’s core philosophy is to balance general-purpose AI capabilities with domain-specific expertise. The company combines deep business knowledge with robust technical capabilities to ensure solutions are both practical and effective.
With decades of experience in financial services, the team understands the complexities, regulatory requirements, and operational challenges unique to specific industries. This expertise, combined with AI development capabilities, allows Exelixi AI to build models that address real-world problems while remaining adaptable to regional nuances such as data residency, compliance, and deployment preferences.
This dual focus ensures that solutions are not only technically sophisticated but also closely aligned with business objectives, delivering measurable value to clients.
Flexible deployment options
Exelixi AI designs all products to be deployment-agnostic. Solutions can operate on-premises within a client’s data centre or colocation facility, on private cloud infrastructure, or on public cloud platforms. This flexibility enables organisations to choose hosting models that comply with operational, regulatory, and security requirements.
Whether an organisation prioritises data residency, cost efficiency, or performance, Exelixi AI’s adaptable deployment options ensure seamless integration into existing environments.
Rapid ROI and value realisation
Clients implementing Exelixi AI’s out-of-the-box solutions reported realisable value within three to six months. Once integrated with existing data sources, AI models begin delivering actionable insights almost immediately.
Particularly for plug-and-play solutions such as risk, compliance, or governance, risk, and compliance (GRC) tools, the ROI is near-immediate. By removing the need for extensive custom development, these products enable organisations to achieve operational efficiencies and enhanced decision-making in record time.
The majority of the implementation timeline is typically consumed by data preparation and curation. By focusing on integrating proprietary datasets into AI models, Exelixi AI ensures that clients extract maximum value from existing assets while setting the stage for long-term benefits.
Responsible and sustainable AI
Exelixi AI stresses that AI should be treated as a tool, not a universal solution. Its approach prioritises responsible AI deployment, with the right governance, context, and checks in place.
The company emphasises building AI from the ground up, integrating it with strategic planning to deliver long-term organisational value while mitigating risks. By adopting this methodology, Exelixi AI ensures that clients can harness the transformative power of AI in a way that is ethical, sustainable, and aligned with business goals.
Looking ahead: The future of AI
Exelixi AI envisions a future in which AI complements human decision-making rather than replacing it entirely. By focusing on building AI responsibly, strategically, and contextually, the company ensures that solutions are impactful and relevant to real-world challenges.
The company’s experience at GITEX 2025 underscored the growing maturity of organisations in the Middle East, which are increasingly recognising the need for strategic AI adoption before focusing on products. Exelixi AI is well-positioned to guide this transition, helping organisations develop long-term AI strategies, implement solutions effectively, and realise measurable outcomes across sectors.
