1 hour ago

From telecom provider to AI strategic partner

Fahad Al Hassawi, CEO du
Fahad Al Hassawi, CEO du

du’s GITEX 2025 presence centres on the theme AI’s not just the future. With us, it shapes your next step. This demonstrates du’s evolution from telecom provider to AI strategic partner, proving that while others discuss AI as future potential, du delivers AI solutions today.

du showcases comprehensive AI-powered solutions including intelligent connectivity infrastructure, 5G Advanced networks, and scalable AI applications across enterprise and government sectors. The presentation demonstrates practical AI implementations that enable digital transformation, supported by world-class digital infrastructure and cybersecurity solutions that make AI adoption secure and seamless.

du’s booth demonstrates how AI transforms from hype to reality through live applications that solve real challenges today. Visitors experience intelligent infrastructure that combines 5G evolution with cutting-edge digital solutions, making AI accessible and impactful.

The showcase proves du’s position as UAE’s AI Strategic Partner by demonstrating scalable AI solutions that enable enterprises and government entities to achieve their objectives now. Through practical demonstrations, du illustrates how intelligent connectivity and advanced digital infrastructure accelerate AI transformation journeys while maintaining security and scalability – turning AI vision into present reality.

Beyond AI, du presents 5G advanced networks and intelligent infrastructure that form the digital backbone for scalable AI adoption. The booth showcases cybersecurity solutions integrated with cloud technologies, demonstrating comprehensive digital transformation capabilities. Advanced network capabilities enable seamless connectivity while intelligent infrastructure solutions support various industry verticals.

These technologies represent du’s evolution from traditional telecommunications to becoming a trusted collaborator in national AI ambitions. The integrated approach demonstrates how du empowers organisations to harness advanced technologies securely and at scale, supporting the UAE’s AI-driven economy while preserving security, scalability, and national priorities through future-ready digital solutions.

du serves as a trusted collaborator through strategic partnerships with global tech leaders, enabling enterprises and government entities to meet their AI objectives. These collaborations represent Partnerships that Power AI – co-created solutions that solve real industry and government challenges.

While specific partnership announcements will be made during the event, du’s approach focuses on accelerating AI innovation through meaningful alliances that enhance service offerings and market reach. The partnerships demonstrate du’s commitment to enabling the UAE’s AI ambition by working with technology companies to deliver comprehensive, scalable solutions that support national priorities.

du’s major announcements at GITEX 2025 align directly with positioning as the UAE’s AI Strategic Partner and demonstrating leadership in Delivering the AI Promise. Planned activities reinforce du’s role in advancing the UAE’s AI-driven economy and delivering the nation’s digital future.

These announcements will showcase AI-powered solutions and infrastructure that enable enterprises and government entities to achieve their objectives now, while highlighting strategic collaborations that reinforce credibility and innovation. The activities aim to attract new clients, partners, and collaborations by demonstrating practical, scalable AI applications that cement du’s position in shaping a future where ambition meets reality.

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