‘Innovation’ has been personifying Huawei since time immemorial. The recently held global Huawei Network Congress (HNC) 2015 in Beijing stood witness to this legacy of unwavering commitment as Huawei unfolded the future with accolade-winning bunch of path breaking enterprise solutions. Hany Hussein, VP of Channel & Alliances, Enterprise Middle East shares the Huawei vision for breaking conventions and reining the roost with a dedicated partner network.
As the market focus shifts to analytics based solution enterprises are in the dire need to accommodate business needs to process huge amounts of data that can leverage the competitive advantage. Hany Hussein, VP of Channel & Alliances, Enterprise Middle East, Huawei says Big Data is a topic of heated discussion across industries today which we have identified as part of our company strategy to drive and support businesses with the necessary robust infrastructure and cooperation of key alliance partners to enable analytics-based solutions. Part of the foundation of our new channel strategy comes from embracing the latest technology trends in the region and understanding the needs of the partner eco-system in the enterprise business.”
In line with its commitment to open technology standards, Huawei is refurbishing its channel partner strategy that is all set to grow Huawei’s network of partners and identify new business opportunities in the enterprise market. “As part of our strategy, we want to enlarge the channel partner program and develop our training and certification programs that we run with our training partners. The Huawei Service Certification Program (HSCP) will be a major focus for us this year as we look to improve the services we provide our partners.” says Hany. To enhance the partners capability in addressing the market, Huawei is committed to developing the right tools to engage and empower partners, providing expanded training and certification programs and more robust technical knowledge platforms that will enable them to deliver exceptional value to end users. Hany adds, “We ultimately want our partners to be successful and identify new opportunities for growth this year – we play a large role in this and want to offer the highest levels of support. We will continue to work with selective partners and develop a close knit and transparent partner network. We will also develop stronger incentives and provide our partners with more opportunities to maximize their profitability.
The HNC 2015, held in Beijing stood symbol to this commitment with the launch of a series of innovative enterprise solutions. At the event, Huawei introduced the world’s first software-defined networking (SDN)-based Agile Internet of Things (IoT) Solution. The solution enables objects to connect to the Internet and communicate with each other, while enabling convenient network management and maintenance.
Huawei also unveiled its Advanced Persistent Threat (APT) Big Data Security Solution at HNC. The solution protects the core information assets of enterprises from APT attacks by providing fully-connected network protection covering cloud, pipe, and devices. Shedding more light on this, Hany said “Huawei is keen to demonstrate how it is building Business-driven ICT Infrastructure (BDII) which we believe will lead the way to the next industrial revolution by facilitating in-depth integration of ICT infrastructure development and software applications, development of innovative infrastructure, and joint innovation efforts with partners.
As Hany beautifully puts it across, “Providing technology innovation is the core commitment that Huawei is proud to give to its customers.” Huawei is also committed to enhance the journey of partners to success and business growth in the region. “We believe that the support of our partners and their value-added propositions understanding the market, the industry and unique needs of the customer will provide a more compelling experience for the end–user engaging with Huawei technology. In turn, the impact that will be made on the end-users will ultimately, bring ample opportunities to our channel partners opportunities for business growth. It is our role to enable our channel partners to enable sales and profitability.
Huawei has laid out a new four-point channel strategy to support its Middle East partners. The four pillars include a greater emphasis on Partner Focus, Partner Enablement, Partner Profitability and augmenting its regional Partner Program
Huawei believes that the traditional approach to simply just sell or ‘shift’ boxes to the end users is not enough to stand apart from the competition and certainly not enough to keep their customers engaged for the long term. It is about providing strategic business counsel and acting as a trusted advisor to the end-users through the valued partners that will help positively drive business through innovative business solutions. “By taking on a select and close-knit network of partners, we believe that our customers will have not only have a better experience working with Huawei technology but will also be able to better understand the value-added propositions that we offer as services and solutions.” A smile of confidence adorns Hany’s face as he signs off with this statement.
