GEC NEWS WIREForty-two percent of organizations expect to increase spending on mobile app development by an average of 31 percent in 2016, according to a recent survey by Gartner, Inc. Despite this, the average proportion of the overall application development budget allocated to mobile is only 10 percent, a 2 percent decrease from 2015.
The Gartner survey of IT and business leaders responsible for mobile strategy and/or custom mobile app development within their organizations was conducted in September 2015 across the United States, EMEA, Latin America and Asia/Pacific. The survey focused on understanding organizations’ activities in mobile app development, covering both business-to-employee (B2E) and business-to-consumer (B2C) apps.
“Demand for mobile apps in the enterprise is growing, but the urgency to scale up mobile app development doesn’t yet appear to be a priority for most organizations. If developers have to spend 70 percent of their time getting the integration right, they shouldn’t have to make compromises on the front end by constraints inherent in prepackaged mobile apps,” said Adrian Leow, Principal Research Analyst at Gartner.
The survey revealed that the majority of enterprises developing mobile apps are focused on custom mobile app development, rather than customizing configurable apps or building from off-the-shelf templates. Gartner believes that given most development teams use custom app development for all of their apps, extending this to mobile is a natural behavior.
